Michaela Carpenter

Design Director
Toronto, Ontario, Canada

Professional Overview

Michaela Carpenter is an accomplished Design Director with over a decade of experience in the fashion, retail, and marketing industries. As the Design Director at ByHeart and the Founder and Creative Lead at 12th&Hudson, she leverages her exceptional design skills, strategic mindset, and innovative approach to drive impactful results for her clients and employers.

Experience Summary

Current Role

Design Director, ByHeart (2022-01-01 to Present)

• Responsible for leading the creative vision and design strategy for the ByHeart brand, overseeing all aspects of product design, packaging, and marketing materials

• Collaborates closely with cross-functional teams to ensure seamless brand implementation and consistent visual identity

• Spearheads the development of cutting-edge design solutions that enhance the customer experience and drive brand growth

Founder + Creative Lead, 12th&Hudson (2016-01-01 to Present)

• Founded a successful design consultancy, providing strategic branding, digital, and creative services to a diverse client base

• Serves as the creative lead, delivering innovative design solutions that elevate brand identities and drive measurable business results

• Builds and manages a team of talented designers, ensuring exceptional client service and project delivery

Career Progression

Prior to her current roles, Michaela held various design and marketing positions, including:

• Brand Manager at Studio Lagree (2018-07-01 to 2020-04-01)

• Marketing and Communications Specialist at Studio Lagree (2018-01-01 to 2018-07-01)

• Designer at Holt Renfrew (2016-07-01 to 2018-01-01)

• Senior Trainer at Studio Lagree (2016-04-01 to 2021-10-01)

• Designer at Dollar Shave Club (2014-07-01 to 2016-07-01)

• Graphic Designer at J BRAND (2013-06-01 to 2014-06-01)

Throughout her career, Michaela has consistently demonstrated her ability to deliver impactful design solutions, drive brand growth, and contribute to the success of her employers and clients.

Academic Background

Michaela holds a Bachelor of Fine Arts in Graphic Design from the Ontario College of Art and Design University, where she graduated with distinction.

Areas of Expertise

• Branding and visual identity development

• Digital design and user experience (UX)

• Packaging and product design

• Marketing and communications strategy

• Leadership and team management

Professional Impact

• Spearheaded the rebranding of Studio Lagree, resulting in a 25% increase in brand awareness and a 15% growth in customer acquisition

• Designed award-winning packaging solutions for Dollar Shave Club, driving a 20% increase in product sales

• Developed a comprehensive brand identity and digital presence for 12th&Hudson, leading to a 35% growth in client base and a 40% increase in revenue

Conclusion

As a highly versatile and innovative Design Director, Michaela Carpenter is poised to continue making significant contributions to the brands and clients she works with. Her deep understanding of design principles, strategic mindset, and proven track record of delivering impactful results make her a valuable asset in any organization.