MD

Michaela Dempsey

Michaela Dempsey


Chief Marketing Officer



Professional Overview


Michaela Dempsey is a seasoned marketing executive with over 20 years of experience driving success for leading technology companies. As the Chief Marketing Officer at Levelpath, she is responsible for developing and executing the company's global marketing strategy, overseeing all branding, demand generation, and digital marketing initiatives.

Experience Summary



Current Role


As the Chief Marketing Officer at Levelpath, Michaela is leading the company's marketing efforts to drive brand awareness, generate qualified leads, and support the overall business growth. She has developed a data-driven, omnichannel marketing approach that has resulted in increased customer acquisition and retention. Under her leadership, Levelpath was recognized as a top marketing innovator in the industry.

Career Progression


Prior to joining Levelpath, Michaela served as the Vice President of Global Demand at Aera Technology, where she was instrumental in scaling the company's marketing and sales operations. Before that, she held the role of Chief Marketing Officer at Evisort, where she was named "Marketer of the Year" by OnCon in 2023 for her successful rebranding and demand generation efforts.

Michaela's extensive experience includes senior marketing leadership positions at Workday, Scout RFP (a Workday company), VMware, Tidemark, Anaplan, Bill.com, Trustwave, and Dell EMC. Throughout her career, she has demonstrated a proven track record of driving digital transformation, launching successful product and service offerings, and building high-performing marketing teams.

Academic Background


Michaela holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise


  • Omnichannel marketing strategy and execution

  • Demand generation and lead nurturing

  • Brand positioning and content marketing

  • Marketing technology stack optimization

  • Global marketing team leadership and development

  • Data-driven decision making and analytics


Professional Impact


Under Michaela's leadership, the marketing teams she has led have consistently achieved significant growth and industry recognition. At Evisort, she spearheaded a rebranding initiative that resulted in a 35% increase in brand awareness and a 25% improvement in lead conversion rates. At Workday, she led the integration of the Scout RFP marketing function, driving a 20% increase in pipeline generation and a 15% improvement in customer retention.

Conclusion


Michaela Dempsey is a strategic and innovative marketing executive with a proven track record of driving business growth and marketing excellence. Her extensive experience, coupled with her data-driven approach and strong leadership skills, make her a valuable asset to Levelpath as they continue to expand their market presence and deliver exceptional value to their customers.