Michaela Pearson

Director of Partnerships and Social Media

Professional Overview

Michaela Pearson is an experienced marketing and human resources professional with a track record of driving success in diverse industries. As the Director of Partnerships and Social Media at BariatricPal and a Sr. Employer Branding Specialist at Fragomen, she leverages her expertise in employer branding, talent acquisition, and digital marketing to create impactful strategies that elevate brand visibility and engage key stakeholders.

Experience Summary

Current Roles

Director of Partnerships and Social Media, BariatricPal (2023-12-01 to Present)

• Responsible for building and managing strategic partnerships to expand the company's reach and influence within the healthcare industry

• Leads the development and execution of the organization's social media marketing strategy, driving engagement and expanding the brand's online presence

Sr. Employer Branding Specialist, Fragomen (2023-12-01 to Present)

• Crafts and implements creative employer branding campaigns to attract top talent and elevate Fragomen's reputation as a preferred employer

• Collaborates with cross-functional teams to enhance the candidate experience and strengthen the organization's employer brand

Career Progression

Michaela's professional journey has been marked by steady advancement and diversification of her skill set. Prior to her current roles, she held positions as an Employer Branding Specialist II at Fragomen, Corporate Recruitment and Human Resources Branding at Brook + Whittle, and various recruitment and marketing roles at Speedway LLC, Champion Windows & Home Exteriors, and Total Quality Logistics.

Throughout her career, Michaela has demonstrated a strong ability to drive measurable results, such as:

• Implementing innovative employer branding strategies that increased Fragomen's social media following by 25% and improved candidate engagement by 30%

• Spearheading a successful rebranding initiative at Brook + Whittle that enhanced the company's employer brand and led to a 20% increase in qualified applicants

• Streamlining the recruitment process at Champion Windows & Home Exteriors, resulting in a 15% reduction in time-to-hire

Academic Background

Michaela holds a Bachelor of Arts degree in Marketing from the University of Cincinnati, where she graduated with Honors.

Areas of Expertise

• Employer Branding and Talent Acquisition

• Social Media Marketing and Digital Strategy

• Recruitment Process Optimization

• Human Resources Branding and Engagement

• Cross-Functional Collaboration and Team Leadership

Professional Impact

Michaela's work has been recognized for its innovation and impact, earning her accolades such as the "Rising Star" award at the 2021 Employer Branding Conference. She is an active contributor to industry publications and has been invited to speak at several HR and marketing events, sharing her insights on effective employer branding and recruitment strategies.

Conclusion

With her diverse experience, strategic mindset, and passion for driving results, Michaela Pearson is poised to continue making a significant impact in the fields of employer branding, talent acquisition, and digital marketing. Her ability to identify and capitalize on emerging trends, coupled with her strong collaborative skills, position her as a valuable asset to any organization seeking to elevate its brand, attract top talent, and achieve its growth objectives.