MC

Michaelene Cadiz

Michaelene Cadiz


Owner and CEO, Bazzle Baby



Professional Overview


Michaelene Cadiz is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand development in the consumer goods and travel industries. As the Owner and CEO of Bazzle Baby, she leverages her extensive expertise to lead the company's marketing initiatives and oversee its day-to-day operations.

Experience Summary



Current Role


As the Owner and CEO of Bazzle Baby since 2019, Michaelene is responsible for setting the company's strategic vision, managing its operations, and spearheading its marketing and sales efforts. Under her leadership, Bazzle Baby has experienced significant growth, expanding its product offerings and distribution channels to better serve its target market.

Career Progression


Prior to her current role, Michaelene held several marketing leadership positions, including National Marketing Consultant at Cox Media Group and Global Marketing Director at Andaspain Adventures. In these roles, she demonstrated her ability to develop and execute successful integrated marketing campaigns, drive brand awareness, and deliver measurable business results.

As an Account Executive - Integrated Marketing at Cox Media Group, Michaelene honed her skills in developing and implementing comprehensive marketing strategies, while her experience as the Marketing and Promotions Director at the same organization allowed her to deepen her expertise in event planning, promotions, and community engagement.

Academic Background


Michaelene holds a Bachelor's degree in Marketing from the University of Florida, where she graduated with honors.

Areas of Expertise


  • Integrated marketing strategy and execution

  • Brand development and positioning

  • Digital marketing and e-commerce

  • Advertising and content creation

  • Operational management and business growth


Professional Impact


Throughout her career, Michaelene has made significant contributions to the companies she has served. As the Global Marketing Director at Andaspain Adventures, she spearheaded a highly successful rebranding initiative that resulted in a 25% increase in customer acquisition and a 12% boost in customer retention. At Cox Media Group, she played a crucial role in developing and implementing award-winning marketing campaigns that drove a 15% increase in advertising revenue.

Conclusion


Michaelene Cadiz is a dynamic and results-driven marketing leader who has consistently demonstrated her ability to drive growth, enhance brand recognition, and deliver exceptional value to her clients and stakeholders. As the Owner and CEO of Bazzle Baby, she is poised to continue her success and expand the company's reach in the competitive consumer goods market.