MG

Michel Gillmann

Chief Marketing Officer

Overview



Name: Michel Gillmann
Current Position: Chief Marketing Officer (CMO)
Company: XERAFY
Location: Shanghai, China

Professional Background



Michel Gillmann serves as the Chief Marketing Officer at XERAFY, a company recognized for designing and manufacturing robust RFID tags tailored for Industrial IoT applications. His role principally involves the oversight of marketing initiatives aimed at expanding XERAFY’s presence in sectors such as Aerospace, Oil & Gas, Manufacturing, and Utilities.

Previous Experience:


  • Marketing Director, Seedlink Technology Holdings: In this capacity, Michel played a crucial role in advancing marketing strategies and expanding the company's market reach.

  • Business Development Manager, Imprima: His responsibilities included driving business growth and fostering client relationships.


Education:


  • ISC Paris Business School: Michel is an alumnus of this prestigious institution, which is renowned for its strong focus on business studies and management.


Current Role and Achievements



As Chief Marketing Officer at XERAFY, Michel Gillmann is instrumental in steering the company's marketing direction. His primary focus is on enhancing XERAFY’s brand visibility and market penetration, especially in key industrial sectors. Notable contributions include:

  • Implementation of RFID Technology in Various Sectors: Under Michel’s leadership, XERAFY has been pivotal in deploying RFID solutions in diverse industries. For instance, Sichuan Airlines has partnered with XERAFY to manage an inventory of 60,000 Maintenance, Repair and Overhaul (MRO) parts using advanced RFID readers integrated with SAP systems.

  • Innovative Collaborations: Michel has overseen strategic partnerships, such as the collaboration with SATO Europe, aimed at providing cost-effective RFID labels and inventory management solutions on a global scale.

  • Health Sector Innovations: XERAFY, guided by Michel’s marketing strategies, has also ventured into the healthcare sector with RFID-enabled surgical instruments, showcased by Novo Surgical in various international platforms.


Industry Impact



Michel Gillmann's expertise in marketing and business development has significantly contributed to XERAFY's position as a leader in the RFID technology landscape. His efforts have resulted in notable advancements in industrial IoT applications, ultimately enhancing operational efficiencies for XERAFY’s clients across multiple industries.

Key Clients and Projects:
  • Sichuan Airlines: RFID-enabled MRO inventory management.

  • SATO Europe: Global RFID labeling and inventory management partnership.

  • Novo Surgical: Development and deployment of RFID-enabled surgical instruments.


Contact Information




  • Email: michel.gillmann@xerafy.com


Michel Gillmann’s contributions at XERAFY underline his capability in leveraging marketing strategies to drive technological adoption and business growth across various industrial sectors.