Professional Summary
Professional Overview
Michel Gonzalez is an experienced Digital Marketing Director with a strong track record of driving impactful digital strategies and campaigns across the Latin American market. With expertise spanning media planning, digital media management, and account leadership, he excels at delivering measurable results and innovation for high-profile clients.
Experience Summary
Current Role
As the Regional Digital Marketing Director at NBCUniversal, Michel is responsible for overseeing the development and execution of comprehensive digital marketing solutions for the company's portfolio of entertainment brands. He leverages his deep understanding of the Latin American digital landscape to develop tailored strategies that maximize audience engagement and drive tangible business outcomes.
Career Progression
Prior to joining NBCUniversal, Michel held roles of increasing seniority within the digital marketing and media consulting spaces. As an Account Director at MediaCom, he managed a diverse client portfolio, achieving significant campaign performance improvements and securing new business opportunities. Earlier in his career, Michel served as a Digital Media Consultant, providing strategic guidance and implementation support to various high-growth startups and established brands in Mexico and Central America.
Academic Background
Michel holds a Bachelor's degree in Marketing from the Universidad Autónoma Metropolitana in Mexico City, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and campaign management
- Media planning and omnichannel campaign optimization
- Audience targeting and segmentation
- Data-driven decision making and performance analytics
- Cross-functional team leadership and client relationship management
Professional Impact
Throughout his career, Michel has demonstrated a consistent ability to drive digital marketing innovation and deliver exceptional results for his clients. Notable achievements include:
- Spearheading a comprehensive digital transformation initiative that increased online sales by 27% for a major Mexican retail brand
- Developing a targeted social media strategy that boosted engagement and brand awareness by 35% for a leading Central American entertainment company
- Leading a cross-functional team to launch a highly successful influencer marketing campaign that generated 4.2 million impressions and a 17% increase in website traffic for a global fashion retailer
Conclusion
With his deep expertise in digital marketing, proven track record of success, and collaborative leadership approach, Michel Gonzalez is poised to continue making a significant impact in the Latin American market. As the Regional Digital Marketing Director at NBCUniversal, he is committed to leveraging his skills and experience to drive innovative digital solutions that propel his clients' business objectives forward.
