Professional Summary
Michel Hui currently holds the position of Client Partner & Marketing Partnership Lead at Shopee, a leading e-commerce platform in Southeast Asia, based in Singapore since September 2021. His role situates him centrally within Shopee’s brand and growth marketing initiatives, primarily focusing on digital and social media strategies to drive brand visibility, user engagement, and commercial growth.
Current Role and Responsibilities
- Client Partner & Marketing Partnership Lead, Shopee (Sep 2021 – Present):
Michel leads strategic marketing partnerships and brand growth programs, emphasizing digital and social channels. His work involves collaborating closely with brands and partners to leverage AI-driven marketing solutions and optimize full-funnel commerce strategies.
- Notably active in events such as the Shopee Marketing Solutions Summit 2025, where he highlighted AI as a catalyst for marketing innovation, underscoring the importance of combining advanced technology with human strategic oversight.
- He publicly emphasizes “guiding and overseeing AI's powerful capabilities to unlock new opportunities and shape the future of the industry,” signifying his thought leadership orientation within digital marketing transformation at Shopee.
Previous Experience
- Head of Social Media, Digital Business Lab (Jan 2021 – Sep 2021), Hong Kong & Singapore:
Oversaw social media strategies and digital campaigns, managing brand presence and content scaling across platforms in the Greater China and Southeast Asia regions.
- Digital Media Strategist / Manager, Digital Integration, Mediabrands (Apr 2018 – Jan 2021), Hong Kong:
Crafted integrated digital media strategies with a focus on client acquisition and retention through omnichannel campaigns in the APAC market.
- Assistant Manager, Fimmick (Jun 2017 – Apr 2018), Hong Kong:
Managed client accounts with a focus on digital advertising and social media integration.
- Senior Account Executive, Ogilvy (Mar 2016 – May 2017), Hong Kong:
Supported comprehensive marketing communications and brand strategy execution.
- Chief Structural Architect, AbundantWhale/GOOOOOD (now OneOneDay) (Jul 2013 – Nov 2015), Hong Kong:
Played a senior role in designing brand architecture and campaign structures, likely focusing on digital and creative marketing frameworks.
Geographic and Industry Scope
- Based in Singapore for Shopee, with prior regional experience also spanning Hong Kong and Singapore.
- Extensive expertise in e-commerce marketing within Southeast Asia, specifically including Southeast Asian e-commerce ecosystems and digital commerce innovations involving AI.
- Active presence on LinkedIn with over 733 followers and 500+ connections, reflecting a strong professional network across relevant markets.
Skills and Areas of Expertise
- Digital & Social Media Strategy
- Brand Growth Marketing
- Client Partnership Management
- AI-Driven Marketing Solutions
- Full-Funnel Commerce Optimization
- Regional Market Expansion (SEA & APAC)
Public Thought Leadership and Industry Involvement
Michel engages in knowledge sharing relevant to digital marketing advances in e-commerce, demonstrated by his active participation in and promotion of key Shopee marketing events such as the 2025 Marketing Solutions Summit. His commentary and professional positions show a forward-looking approach to integrating AI capabilities with human strategic acumen in commerce and marketing.
Digital Presence and Networking
- LinkedIn Profile: [https://www.linkedin.com/in/michelhui](https://www.linkedin.com/in/michelhui)
- LinkedIn activities include sharing insights related to AI-powered marketing and Shopee’s ecosystem development.
- Influences discourse around future commerce trends and digital marketing solutions within the e-commerce space in Southeast Asia.
Michel Hui represents a senior marketing leadership profile deeply embedded in driving digital transformation and partnership growth within Shopee. His blend of regional experience and strategic focus on AI-enhanced marketing positions him as a pivotal figure in Shopee’s ongoing brand and market expansion efforts. This information can be leveraged to understand Shopee’s marketing approach and partnership orientation in Southeast Asia’s competitive e-commerce landscape.
