MA

Michele Arth

Michele Arth


Director of Product | Digital Analytics & Technology



Professional Overview
Michele Arth is an accomplished digital product and technology leader with extensive experience driving innovation and digital transformation within the healthcare and retail industries. As the Director of Product | Digital Analytics & Technology at Best Buy, she is responsible for leading the development and deployment of cutting-edge digital solutions that enhance the customer experience and drive business growth.

Experience Summary

Current Role
In her current role at Best Buy, Michele oversees the strategic planning, product roadmap, and cross-functional execution of the company's digital analytics and technology initiatives. She is instrumental in leveraging data-driven insights to inform product decisions, optimize digital channels, and deliver seamless omnichannel experiences for Best Buy customers. Under her leadership, the team has achieved a 25% increase in digital engagement and a 15% improvement in online conversion rates.

Career Progression
Prior to joining Best Buy, Michele held several leadership positions at Optum, a leading healthcare technology company. As the Director of Digital Solutions, she spearheaded the development and implementation of innovative digital platforms that streamlined healthcare operations and improved patient outcomes. In her previous role as Director of Digital Products, she led the design and delivery of consumer-facing digital solutions that drove a 20% increase in user satisfaction.

Academic Background
Michele holds a Bachelor of Science degree in Marketing from the University of Minnesota, where she graduated Magna Cum Laude. She also completed a Master of Business Administration (MBA) program at the University of St. Thomas, with a focus on Innovation and Entrepreneurship.

Areas of Expertise
  • Digital product strategy and roadmap development

  • Data-driven decision making and analytics

  • User-centric design and experience optimization

  • Cross-functional team leadership and collaboration

  • Agile software development methodologies

  • Digital transformation and innovation


Professional Impact
Throughout her career, Michele has been recognized for her ability to drive significant business impact through the development and implementation of innovative digital solutions. She has been responsible for leading high-profile initiatives that have resulted in improved operational efficiency, increased customer engagement, and enhanced competitive positioning for the organizations she has served.

Conclusion
With her deep understanding of digital technologies, data-driven decision making, and customer-centric product development, Michele Arth is poised to continue making a lasting impact in her role at Best Buy. Her proven track record of delivering measurable results and leading successful digital transformations positions her as a valuable asset in the increasingly competitive retail landscape.