Professional Summary

Professional Overview

Michele Delaune is an experienced Marketing Director with a proven track record of driving impactful commerce media and client development strategies in the pet specialty industry. She brings a unique blend of expertise in omnichannel customer marketing, shopper marketing, and e-commerce optimization, having honed her skills across leading consumer brands and retail channels.

Experience Summary

Current Role

As the Marketing Director at Plato Pet Treats, Michele is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, consumer engagement, and sales growth. She oversees all aspects of the company's marketing initiatives, including content creation, digital marketing, trade promotions, and strategic partnerships, with a focus on delivering exceptional results and enhancing the company's position in the competitive pet treats market.

Career Progression

Prior to her current role, Michele served as the Director of Commerce Media and Client Development for Chewy and Pet Specialty at The Mars Agency, where she led cross-functional teams in developing innovative commerce media solutions and driving client success. Before that, she held various marketing roles at The J.M. Smucker Co., where she specialized in omnichannel customer marketing, e-commerce optimization, and shopper marketing for leading pet brands. Michele's early career experience includes a stint as a B2B Marketing Manager at LifeLock, where she gained valuable insights into the intersection of technology and marketing.

Academic Background

Michele holds a Bachelor's degree in Business Administration from East Stroudsburg University of Pennsylvania, where she specialized in Marketing.

Areas of Expertise

• Commerce media strategy and execution

• Omnichannel customer marketing

• Shopper marketing and trade promotions

• E-commerce optimization and digital marketing

• Brand management and campaign development

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Michele has consistently delivered measurable results for her clients and employers. Notable achievements include:

• Drove a 25% increase in online sales for a leading pet food brand through strategic e-commerce initiatives

• Spearheaded the development of a successful commerce media program that generated a 15% uplift in sales for a major pet specialty retailer

• Implemented a data-driven shopper marketing strategy that led to a 20% increase in brand awareness and a 12% boost in in-store conversions

Conclusion

With her extensive experience in the pet industry and a proven track record of driving impactful marketing strategies, Michele Delaune is poised to continue making significant contributions as the Marketing Director at Plato Pet Treats. Her deep expertise, collaborative leadership, and commitment to delivering measurable results make her a valuable asset to any organization seeking to strengthen its brand presence and drive sustainable growth in the competitive pet specialty market.