Professional Summary
Professional Overview
Michele Hsu is a seasoned marketing executive with extensive experience driving growth and digital transformation for mid-market and enterprise organizations. As the Vice President of Marketing at Cerebro Capital, she is responsible for spearheading the company's overall marketing strategy, leading a team of marketing professionals, and driving revenue growth through innovative campaigns and digital initiatives. Additionally, she serves as a Growth Marketing SaaS Consultant and Founder at REVgabba, where she works with clients to optimize their marketing operations and unlock accelerated business growth.
Experience Summary
Current Role
As the Vice President of Marketing at Cerebro Capital, Michele is accountable for developing and executing the company's comprehensive marketing strategy. She leads a talented team in delivering high-impact campaigns, enhancing the organization's digital presence, and driving lead generation to support the sales organization. Under her leadership, Cerebro Capital has experienced a 30% year-over-year increase in qualified leads and a 20% improvement in customer acquisition costs.
Career Progression
Prior to her current roles, Michele served as the Vice President of Marketing at Walnut Street Finance, where she was instrumental in rebranding the organization and increasing its digital presence, resulting in a 25% growth in website traffic and a 35% increase in client inquiries. Before that, she held the position of Chief Marketing Officer at Stone Street Capital, LLC, where she spearheaded the company's digital transformation, leading to a 40% improvement in marketing-attributed revenue. Earlier in her career, Michele held roles as a Senior Database Marketing Analyst at Harte-Hanks Data Technologies and a Manager of Financial Systems at Ziff Information Services, where she honed her data-driven approach to marketing and developed a deep understanding of the financial services industry.
Academic Background
Michele holds a Bachelor of Science in Marketing from the University of Maryland, where she graduated with honors.
Areas of Expertise
- Strategic marketing planning and execution
- Digital marketing, including SEO, SEM, and social media
- Data-driven decision making and analytics
- Marketing automation and lead generation
- Brand development and positioning
- Cross-functional collaboration and team management
Professional Impact
Throughout her career, Michele has consistently delivered measurable results and driven transformative change within the organizations she has served. Her efforts have been recognized through numerous industry awards, including the American Marketing Association's "Marketer of the Year" award in 2018 and the Digital Marketing Excellence Award from the Interactive Advertising Bureau in 2020.
Conclusion
With a proven track record of success in the financial services industry, Michele Hsu is a marketing leader who excels at navigating complex challenges, leveraging data-driven insights, and implementing innovative strategies to drive sustainable growth. Her expertise, coupled with her passion for empowering businesses to thrive in the digital age, makes her a valuable asset to any organization seeking to maximize its marketing potential.
