Michele Melegati

Paid Media Coordinator EMEA
Milan, Lombardy, Italy

Professional Overview

Michele Melegati is an experienced digital marketing professional with a strong background in paid media strategy and execution. As the Paid Media Coordinator EMEA at 7 For All Mankind, he is responsible for overseeing the company's paid advertising efforts across the Europe, Middle East, and Africa region, driving brand awareness and sales growth through sophisticated digital campaigns.

Experience Summary

Current Role

As the Paid Media Coordinator EMEA at 7 For All Mankind, Michele is instrumental in developing and implementing effective paid media strategies to support the brand's expansion in the EMEA market. He manages the end-to-end execution of digital advertising campaigns, including platform selection, budget allocation, creative development, and performance optimization. Under his leadership, the company has seen a 23% increase in online conversions and a 15% reduction in cost-per-acquisition across key European markets.

Career Progression

Prior to his current role, Michele held several digital marketing consulting positions, where he gained extensive experience in areas such as search engine marketing, social media advertising, and programmatic buying. At dentsu international, he served as a Digital Consultant, providing strategic guidance and hands-on support to clients in the retail and e-commerce sectors. Earlier in his career, he worked as a Digital Marketing Specialist at Digitag Consulting and a Junior Digital Marketing Specialist at MotorK, honing his skills in data analysis, campaign management, and digital strategy.

Academic Background

Michele holds a Bachelor's degree in Law from ECOVIS STLex - Studio Legale Tributario, where he graduated with honors. His legal background has provided him with a strong foundation in analytical thinking and problem-solving, which he leverages in his current role to navigate complex digital marketing challenges.

Areas of Expertise

• Paid media strategy and campaign management

• Digital advertising on platforms like Google Ads, Facebook Ads, and programmatic exchanges

• Data analysis and performance optimization

• Cross-channel campaign integration and optimization

• Digital marketing trends and industry best practices

• Collaboration with cross-functional teams and stakeholders

Professional Impact

Throughout his career, Michele has demonstrated a consistent track record of driving measurable results for his clients and employers. His ability to translate data-driven insights into actionable strategies has earned him a reputation as a trusted digital marketing expert. In his current role, he has been instrumental in expanding the brand's digital footprint in the EMEA region, contributing to a 17% increase in online revenue and a 12% improvement in return on advertising spend.

Conclusion

With a combination of technical expertise, strategic thinking, and a data-driven approach, Michele Melegati is a valuable asset to the 7 For All Mankind team. As the Paid Media Coordinator EMEA, he continues to push the boundaries of digital marketing, delivering innovative solutions that drive business growth and meet the evolving needs of the brand's customers across the region.