Michele Saran

Chief Executive Officer

Professional Overview
Michele Saran is a seasoned leader in the tourism industry, currently serving as the Chief Executive Officer of Explore Waterloo Region. With extensive experience in destination marketing, business development, and strategic planning, she brings a wealth of expertise to her role.

Experience Summary

Current Role
As the CEO of Explore Waterloo Region, Michele is responsible for leading the organization's efforts to promote the region as a premier tourism destination. She oversees the development and implementation of strategic initiatives aimed at attracting visitors, fostering partnerships with local businesses, and enhancing the visitor experience.

Under Michele's leadership, Explore Waterloo Region has experienced significant growth, with a focus on leveraging the region's unique attractions, vibrant culture, and thriving business community. She has spearheaded innovative marketing campaigns, forged strategic alliances, and driven the organization's digital transformation, positioning Waterloo Region as a must-visit destination.

Career Progression
Prior to her current role, Michele held several senior positions in the Canadian tourism industry. As the CEO of Tourism Nova Scotia from 2016 to 2021, she led the organization's efforts to enhance the province's tourism offerings and increase visitor numbers. Before that, she served as the Executive Director of Business Events Canada at the Canadian Tourism Commission, where she was instrumental in promoting Canada as a premier destination for international conferences, conventions, and meetings.

Michele's earlier career included roles as the Director of Incentive Sales Development at the Canadian Tourism Commission and the Director of Corporate and Incentive Sales at Tourism Toronto. Throughout her career, she has consistently demonstrated her ability to drive growth, foster strategic partnerships, and deliver exceptional results.

Academic Background
Michele holds a Bachelor's degree in Business Administration from the University of Guelph, where she specialized in Marketing and Tourism Management.

Areas of Expertise

• Destination marketing and brand development

• Business development and strategic partnerships

• Visitor experience optimization

• Tourism industry trends and best practices

• Leadership and organizational management

Professional Impact
Under Michele's leadership, Tourism Nova Scotia achieved significant milestones, including record-breaking visitor numbers, increased visitor spending, and the development of innovative tourism products. She has been recognized for her contributions to the industry, having served on various industry boards and committees.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Michele Saran is positioned to drive the continued growth and development of Explore Waterloo Region. Her commitment to promoting the region's unique assets and enhancing the visitor experience makes her a valuable asset to the organization and the broader tourism industry.