Michelle Armstrong

Chief Product Officer

Professional Overview
Michelle Armstrong is a seasoned product and retail executive with over 15 years of experience driving innovation and growth in the consumer goods and outdoor apparel industries. As the Chief Product Officer at FIGS, she is responsible for leading the company's product strategy, development, and merchandising efforts to deliver exceptional customer experiences.

Experience Summary

Current Role
As the Chief Product Officer at FIGS, a leading medical apparel and lifestyle brand, Michelle is responsible for overseeing the company's entire product portfolio. She leads a team of product managers, designers, and merchandisers to develop cutting-edge medical scrubs, lab coats, and related accessories that cater to the needs of healthcare professionals. Under her leadership, FIGS has expanded its product line, enhanced its brand positioning, and driven significant revenue growth.

Career Progression
Prior to joining FIGS, Michelle held several senior-level roles in the outdoor and activewear industries. She served as the Chief Product Officer at Arc'teryx Equipment, where she spearheaded the brand's product strategy and drove international expansion. Before that, she was the VP of Global Retail Product and Merchandising at Amer Sports Corporation, where she played a key role in optimizing the company's product mix and improving operational efficiency across its portfolio of brands, including Salomon, Arc'teryx, and Wilson.

Michelle's career began at lululemon, where she held various merchandising and leadership positions, including VP of General Merchandise Manager for North America and VP of Merchandising for Women's and Accessories. During her tenure, she was instrumental in shaping the brand's product strategy and driving its successful global expansion.

Academic Background
Michelle holds a Bachelor of Commerce degree from the University of British Columbia, where she specialized in Accounting and Finance. She is also a Certified Public Accountant (CPA), having started her career at PricewaterhouseCoopers as a Manager in the Audit and Assurance practice.

Areas of Expertise

• Product strategy and development

• Retail merchandising and operations

• Brand management and positioning

• Supply chain optimization

• Financial planning and analysis

• Team leadership and talent development

Professional Impact
Throughout her career, Michelle has demonstrated a proven track record of driving profitable growth and delivering exceptional customer experiences. At Arc'teryx, she led the development of innovative product lines that expanded the brand's reach and resonated with a wider consumer base. At lululemon, she played a pivotal role in shaping the brand's iconic product assortment and driving its global expansion.

Conclusion
With her extensive experience in the consumer goods and outdoor apparel industries, Michelle Armstrong is recognized as a strategic and innovative leader in the product and retail space. As the Chief Product Officer at FIGS, she is well-positioned to continue driving the company's growth and solidifying its position as a leading medical apparel brand.