Michelle Church
Professional Summary
Professional Overview
Michelle Church is an accomplished marketing and business development executive with extensive experience in the healthcare and media industries. She currently serves as the Director of Marketing and Business Development at Dragonfly Wellness Pharmacy, where she is responsible for driving strategic marketing initiatives and expanding the company's market presence. Additionally, she holds the position of Executive Director at A Light to Remember, a non-profit organization dedicated to supporting those affected by Alzheimer's disease.
Experience Summary
Current Role
As the Director of Marketing and Business Development at Dragonfly Wellness Pharmacy, Michelle is responsible for developing and implementing comprehensive marketing strategies to promote the company's products and services. She works closely with the executive team to identify new business opportunities, cultivate strategic partnerships, and drive revenue growth. Under her leadership, Dragonfly Wellness Pharmacy has experienced significant expansion, with a focus on delivering exceptional customer experiences and improving healthcare outcomes.
Career Progression
Prior to her current roles, Michelle held various leadership positions in the marketing and sales domains. She served as the Director of Digital Marketing at WeLink, where she spearheaded the company's digital transformation and leveraged data-driven strategies to enhance online visibility and customer engagement. Before that, she held the role of Director of Marketing at Altr Agency, where she successfully led the agency's marketing and branding initiatives for a diverse client portfolio.
Michelle's career also includes a significant tenure at The Salt Lake Tribune, where she served as the Director of Sales and Marketing and the Executive Director of The Salt Awards. In these roles, she was responsible for driving revenue growth, managing marketing campaigns, and overseeing event planning and execution. Earlier in her career, she held a marketing and sales management position at Real Salt Lake, a professional soccer team.
Academic Background
Michelle holds a Bachelor's degree in Business Administration from the University of Utah, where she specialized in Marketing and Management. During her academic years, she was recognized for her academic excellence and leadership contributions.
Areas of Expertise
- Strategic marketing and business development
- Digital marketing and data-driven decision-making
- Integrated marketing campaign planning and execution
- Stakeholder management and cross-functional collaboration
- Entrepreneurial mindset and innovative problem-solving
- Non-profit leadership and community engagement
Professional Impact
Throughout her career, Michelle has demonstrated a track record of success in driving measurable outcomes for the organizations she has served. At Dragonfly Wellness Pharmacy, she has spearheaded the development and implementation of targeted marketing campaigns that have resulted in a significant increase in customer acquisition and brand recognition within the local healthcare community. Additionally, her leadership at A Light to Remember has been instrumental in expanding the organization's reach and impact, leading to enhanced support and resources for individuals and families affected by Alzheimer's disease.
Conclusion
With her diverse experience, strategic acumen, and passion for driving positive change, Michelle Church is a versatile and highly sought-after marketing and business development professional. Her ability to navigate complex challenges, foster strategic partnerships, and deliver measurable results make her a valuable asset to the organizations she serves. As she continues to evolve in her career, Michelle is poised to make a lasting impact on the healthcare and non-profit sectors.
