Founder and Software Consultant, SOS-Consulting | Gold Coast, Queensland, Australia
Michelle Colbran is a senior management professional and accomplished software design expert with over 20 years of industry experience. She is the founder and a key strategic leader at SOS-Consulting, a leading Australian firm specializing in cloud software implementation and business process automation, with a particular focus on custom-tailored Zoho ecosystem solutions.
Professional Background and Expertise
- Michelle holds a qualification as a Financial Adviser from London and has a significant track record in both software development and business transformation.
- She developed one of the first cloud-based applications tailored for mortgage brokers, which was adopted by over 1,200 brokers in the UK and subsequently acquired by Aussie Homeloans in Australia.
- Formerly an International Project Manager for Billabong, she managed the e-commerce repatriation of more than eight websites during the Surfstitch transition, demonstrating capability in large-scale IT and digital transformations for international brands.
- Michelle’s expertise lies at the intersection of business process design, strategic IT transformation, cloud implementation, and software automation.
Role at SOS-Consulting
- As a founder of SOS-Consulting, Michelle drives the company’s vision to deliver bespoke cloud software implementations, particularly leveraging Zoho products (CRM, Projects, Books, Marketing, etc.).
- SOS-Consulting employs a team of over 25 Zoho experts, positioning itself as one of Australia’s foremost Zoho innovation and implementation specialists.
- The firm boasts an award-winning approach, having received the Zoho Innovation Partner of the Year Award, reflecting SOS’s ability to craft creative and impactful software solutions tailored to client business processes and objectives.
- Michelle emphasizes integrations and automation with other third-party platforms to maximize client operational efficiency, reduce errors, and accelerate business growth.
- She leads initiatives including the company’s vertical industry solutions such as Builders Excellence for construction and ZERP for wholesale and retail sectors.
Thought Leadership and Industry Position
- Michelle actively shares insights about balancing AI/automation with quality assurance, underscoring her commitment to accuracy, data integrity, and structured business workflows.
- She advocates for combining technological innovation with rigorous quality control, reflecting a practical and strategic approach towards emerging technologies like AI in business operations.
- Publicly recognized by peers, Michelle’s leadership has been highlighted through client and partner endorsements for her deep understanding of customer needs and excellence in automating business processes within the Zoho platform.
- She has a substantial professional network on LinkedIn, with over 1,000 followers and 500+ connections.
Personal Attributes Relevant to Business
- Celebrated for cultivating a strong company culture focused on trust, respect, and purpose, Michelle values teamwork and loyalty, which has contributed to SOS-Consulting’s market reputation and success.
- Her leadership reflects a strategic, client-focused mindset aimed at long-term partnership and sustaining operational excellence.
Contact and Additional Information
- Location: Gold Coast, Queensland, Australia
- LinkedIn: [https://www.linkedin.com/in/michellecolbran/](https://www.linkedin.com/in/michellecolbran/)
- Email: michelle@sosconsulting.net.au
- Phone: +61 428 807 522
- Company Websites:
- [SOS Consulting Official Site](https://www.sosconsulting.net.au/)
- [Builders Excellence](https://www.builders-excellence.com/)
Michelle Colbran represents a high-value contact profile characterized by extensive software implementation expertise, senior management experience, and leadership in cloud-based business process automation, making her pivotal in guiding clients through digital transformation initiatives with Zoho and related platforms.
