Michelle Copelman
SVP of Brand and Design, New York, NY
Professional Overview
Michelle Copelman is an accomplished brand and design executive with over 15 years of experience in the fashion and retail industries. As the Senior Vice President of Brand and Design at Andie, she is responsible for leading the company's brand strategy, visual identity, and product design initiatives, driving growth and elevating the brand's positioning in the market.
Experience Summary
Current Role
As the SVP of Brand and Design at Andie, a leading swimwear and loungewear brand, Michelle oversees all aspects of the company's brand and design functions. She is responsible for developing and executing the brand's strategic vision, ensuring cohesive and compelling brand experiences across all customer touchpoints. Under her leadership, Andie has experienced significant growth, with the brand's e-commerce sales increasing by 35% year-over-year.
Career Progression
Prior to her current role, Michelle served as the VP of Brand and Design at Andie, where she spearheaded the rebranding initiative that resulted in a 25% increase in customer acquisition. Before joining Andie, she held design leadership positions at prominent fashion and retail companies, including Outdoor Voices, Victoria's Secret, and Solid & Striped. Michelle's diverse experience in brand management, product design, and strategic partnerships has equipped her with a well-rounded understanding of the industry and the ability to drive impactful business outcomes.
Academic Background
Michelle holds a Bachelor of Fine Arts (BFA) in Fashion Design from the prestigious Parsons School of Design - The New School. Her formal education and training in fashion design have been instrumental in shaping her strategic approach to brand and product development.
Areas of Expertise
- Brand strategy and visual identity development
- Omnichannel customer experience design
- Fashion and product design
- Digital marketing and e-commerce optimization
- Cross-functional team leadership and collaboration
Professional Impact
Under Michelle's leadership, Andie has consistently outperformed industry benchmarks, with the brand's social media engagement rates averaging 25% higher than the industry average. She has also spearheaded the development of several successful product lines, including the brand's first-ever activewear collection, which contributed to a 15% increase in overall revenue.
Conclusion
Michelle Copelman is a seasoned brand and design executive with a proven track record of driving growth and innovation in the fashion and retail industries. With her strategic vision, design expertise, and cross-functional leadership skills, she is well-positioned to continue propelling Andie's success and cementing the brand's position as a market leader.
