Michelle Gilkey

Chief Growth and Innovation Officer

Professional Overview
Michelle Gilkey is a strategic leader and innovation expert with over 20 years of experience driving growth and transformation in the electrical contracting industry. As the Chief Growth and Innovation Officer at the Western Electrical Contractors Association, Inc., she is responsible for spearheading the organization's initiatives to identify new market opportunities, develop innovative products and services, and foster a culture of continuous improvement.

Experience Summary

Current Role
In her current role as Chief Growth and Innovation Officer, Michelle oversees the association's business development, marketing, and product functions. She is responsible for developing and executing strategies to expand the organization's reach, enhance member value, and position the association as a thought leader in the industry. Under her leadership, the association has launched several new training programs, digital tools, and networking initiatives that have resulted in increased member engagement and revenue growth.

Career Progression
Prior to her current role, Michelle held various leadership positions within the Western Electrical Contractors Association, Inc., including Director of Marketing, Learning, and Product, and Marketing Director. In these roles, she led cross-functional teams to design and implement successful marketing campaigns, product development initiatives, and educational programs that have contributed to the association's overall success. Before joining the association, Michelle gained valuable experience as a Senior Technology Consultant at The Linde Group, Inc. and a Senior Technical Trainer at New Horizons Computer Learning Centers.

Academic Background
Michelle holds a Bachelor of Science degree in Computer Science from the University of California, Davis, where she graduated with honors. She has also completed numerous industry-specific certifications and training programs, demonstrating her commitment to continuous learning and professional development.

Areas of Expertise

• Strategic planning and execution

• Business development and growth strategy

• Product innovation and management

• Marketing and brand strategy

• Organizational transformation and change management

• Data-driven decision making and analytics

Professional Impact
Under Michelle's leadership, the Western Electrical Contractors Association, Inc. has experienced significant growth, with a 25% increase in membership and a 35% rise in non-dues revenue over the past three years. She has spearheaded the development of several award-winning educational programs and digital tools that have been widely adopted by the industry, positioning the association as a leader in innovation and member value delivery.

Conclusion
Michelle Gilkey is a dynamic and visionary leader who has consistently demonstrated her ability to drive strategic growth and innovation within the electrical contracting industry. With her extensive experience, strong technical expertise, and innovative mindset, she is poised to continue guiding the Western Electrical Contractors Association, Inc. towards even greater success and industry prominence.