Michelle Harris

Vice President Sales, Speciality, COOLA

Professional Overview
Michelle Harris is an experienced sales executive with a proven track record of driving growth and revenue in the specialty retail and consumer goods industries. As the Vice President of Sales, Speciality at COOLA, she is responsible for leading the company's sales strategy and initiatives across key specialty channels.

Experience Summary

Current Role
As Vice President of Sales, Speciality at COOLA, a leading natural and organic suncare brand, Michelle is responsible for developing and executing comprehensive sales strategies to expand the company's presence in specialty retail channels. She oversees a team of sales professionals, fostering strong relationships with key accounts and partners to drive incremental revenue and market share. Under her leadership, COOLA has experienced significant growth in its specialty business, solidifying its position as a premier natural suncare brand.

Career Progression
Prior to her current role, Michelle served as the Vice President of Business Solutions at LIVE LOVE SPA, where she spearheaded the company's entry into new market segments and sales channels. Before that, she held various sales leadership positions at COOLA Suncare, including VP of Sales and Sales Director, during which she played a pivotal role in the brand's expansion and success.

Michelle's early career includes experience as a Store Manager at Wachovia, A Wells Fargo Company, where she honed her customer-centric approach and sales management skills.

Academic Background
Michelle holds a Bachelor's degree in Business Administration from the University of California, Irvine, with a focus on Marketing and Entrepreneurship.

Areas of Expertise

• Specialty retail sales strategy and execution

• Channel development and management

• Brand building and market expansion

• Team leadership and sales force optimization

• Consultative selling and account management

• Natural and organic consumer products

Professional Impact
Under Michelle's leadership, COOLA has consistently exceeded its sales targets, gaining significant market share in the specialty retail channel. She has implemented innovative sales programs and strategic partnerships that have resulted in double-digit revenue growth and enhanced brand visibility. Michelle's industry expertise and collaborative approach have earned her the respect of her peers and industry partners.

Conclusion
With her extensive experience, strategic mindset, and proven sales acumen, Michelle Harris continues to drive the growth and success of COOLA in the specialty retail market. Her unwavering commitment to excellence and customer-centric approach make her a valuable asset to the COOLA team and a respected leader in the natural and organic consumer products industry.