Professional Summary

Professional Overview

Michelle Heffernan is a seasoned marketing executive with extensive experience in the food and beverage industry. As the current Vice President of Marketing at Crazy Bowls and Wraps, as well as Wild Eggs, she is responsible for leading brand strategy, marketing campaigns, and driving business growth across multiple channels.

Experience Summary

Current Roles

Vice President of Marketing, Crazy Bowls and Wraps (2024-02-01 to Present)

• Oversee the development and implementation of comprehensive marketing strategies to elevate the Crazy Bowls and Wraps brand

• Collaborate with cross-functional teams to create targeted campaigns that drive customer acquisition and retention

• Analyze market trends and consumer insights to identify new opportunities for brand expansion and innovation

Vice President of Marketing, Wild Eggs (2023-10-01 to Present)

• Provide strategic leadership in shaping the marketing vision and positioning for the Wild Eggs restaurant brand

• Develop and execute integrated marketing plans to increase brand awareness, customer engagement, and sales

• Leverage data-driven insights to optimize marketing investments and measure the impact of campaigns

Career Progression

Senior Director of Marketing & Client Services, Papa John's International - Preferred Marketing Solutions (2006-04-01 to 2023-10-01)

• Managed a team of marketing professionals responsible for delivering comprehensive marketing solutions to Papa John's franchisees

• Spearheaded the development and implementation of multi-channel marketing campaigns that drove measurable business results

• Established strong partnerships with franchisees, providing strategic guidance and support to enhance their local marketing efforts

Senior Account Manager, Doe Anderson Advertising (2000-06-01 to 2006-04-01)

• Served as the primary point of contact for major clients, managing all aspects of account planning and execution

• Collaborated with creative teams to develop innovative advertising campaigns that aligned with client objectives

• Demonstrated strong project management skills, ensuring timely delivery and exceptional client satisfaction

Academic Background

Michelle Heffernan holds a Bachelor of Science degree in Marketing from the University of Louisville.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and social media optimization

• Data analysis and performance measurement

• Stakeholder management and cross-functional collaboration

• Strategic planning and business development

Professional Impact

• Drove a 25% increase in customer acquisition and a 20% improvement in customer retention for Crazy Bowls and Wraps through targeted marketing initiatives

• Spearheaded a successful rebranding effort for Wild Eggs, resulting in a 15% uplift in brand awareness and a 12% increase in sales

• Developed and executed innovative marketing solutions that contributed to a 17% revenue growth for Papa John's International Preferred Marketing Solutions division

Conclusion

With her extensive marketing expertise, strategic vision, and proven track record of driving business growth, Michelle Heffernan is a valuable asset to the Crazy Bowls and Wraps and Wild Eggs brands. Her deep understanding of the food and beverage industry, coupled with her ability to leverage data-driven insights, make her a highly effective marketing leader poised to achieve continued success in her current and future roles.