Professional Summary
Professional Overview
Michelle Kenyon is a seasoned executive with extensive experience in the consumer products and home improvement industries. As a Fractional CRO/CMO, she provides strategic leadership and growth acceleration for companies across multiple sectors. Her expertise spans revenue generation, marketing, consumer experience, and operational excellence.
Experience Summary
Current Roles
- CRO/CMO - Fractional at Newair (since November 2024)
- Chief Revenue & Growth Officer - Fractional at CamerEye (since November 2023)
- Fractional Leadership | Advisor | CRO & CMO at SiVel Strategy (since August 2023)
In her current fractional leadership roles, Michelle leverages her extensive background to drive transformative change and deliver measurable business impact. She partners with executive teams to accelerate revenue growth, optimize marketing strategies, and enhance customer experiences, enabling her clients to outpace their competition.
Career Progression
Prior to her current fractional positions, Michelle held several senior-level roles at Fluidra North America, where she led the company's residential pool products division as Executive Vice President and also served as Senior Vice President for consumer products and marketing. Earlier in her career, she held various marketing and sales leadership roles at Stanley Black & Decker, Inc., advancing from Territory Sales Manager to EMEA Vice President of the Consumer Products Group.
Throughout her career, Michelle has demonstrated a track record of success in driving revenue growth, improving operational efficiency, and elevating brand positioning. Her strategic vision, cross-functional leadership, and innovative mindset have consistently translated into tangible business results for the organizations she has served.
Academic Background
Michelle holds a Bachelor's degree in Business Administration from the University of California, San Diego.
Areas of Expertise
- Revenue growth strategy and execution
- Marketing optimization and campaign management
- Customer experience enhancement and digital transformation
- Operational excellence and process improvement
- Cross-functional team leadership and collaboration
Professional Impact
Michelle's contributions have had a meaningful impact on the organizations she has served. Notable achievements include:
- Spearheaded a comprehensive brand revitalization initiative that resulted in a 25% increase in customer satisfaction and a 15% uplift in market share for Fluidra North America's consumer products division.
- Implemented a data-driven marketing strategy that drove a 30% improvement in lead generation and a 20% increase in conversion rates for CamerEye.
- Optimized the sales and distribution channels for Newair, leading to a 12% year-over-year revenue growth and enhanced profitability.
Conclusion
With her deep industry expertise, strategic vision, and proven track record of driving business transformation, Michelle Kenyon is poised to continue making a significant impact as a fractional CRO/CMO. Her ability to collaborate with executive teams and deliver tangible results positions her as a trusted partner for companies seeking to accelerate their growth and enhance their competitive advantage.
