Professional Overview
Michelle Lane is an accomplished sales and marketing executive with over 15 years of experience in the food and beverage industry. As the Vice President of Foodservice Sales and Customer Marketing at Mike's Hot Honey, she leverages her expertise in brand building, customer relationship management, and sales strategy to drive growth and innovation.
Experience Summary
Current Role
In her current role as VP of Foodservice Sales and Customer Marketing at Mike's Hot Honey, Michelle is responsible for leading the company's foodservice sales initiatives and overseeing customer marketing strategies. She has played a pivotal role in expanding the brand's footprint within the foodservice sector, forging strong partnerships with key restaurant chains and distributors. Under her leadership, the company has seen a significant increase in foodservice revenue and enhanced brand visibility across the industry.
Career Progression
Prior to her current position, Michelle held various sales and marketing roles at Mike's Hot Honey, steadily advancing from Foodservice Sales and Marketing Manager to Director of Foodservice Sales and Customer Marketing. Her diverse background also includes experience in the music industry, where she held positions such as Director of Retail Operations and Director of Alternative Sales at Putumayo World Music. Michelle's entrepreneurial spirit is evidenced by her co-ownership of a successful restaurant, Kaz An Nou LLC, from 2009 to 2014.
Academic Background
Michelle holds a Bachelor's degree in Music Business Management and Performance from the prestigious Berklee College of Music, where she honed her understanding of the intersection between business, marketing, and creative industries.
Areas of Expertise
- Foodservice sales and customer relationship management
- Brand building and marketing strategy
- New product/channel development and market expansion
- Cross-functional team leadership and collaboration
- Entrepreneurial mindset and problem-solving skills
Professional Impact
Under Michelle's leadership, Mike's Hot Honey has significantly increased its foodservice sales and expanded its customer base, with the company's products now featured in leading restaurant chains nationwide. Her ability to forge strategic partnerships and develop innovative marketing campaigns has contributed to the brand's growing prominence in the condiment and specialty food industry.
Conclusion
With her extensive experience, strategic mindset, and passion for the food and beverage industry, Michelle Lane is poised to continue driving growth and success for Mike's Hot Honey. Her demonstrated track record of sales and marketing excellence, coupled with her entrepreneurial spirit, make her a valuable asset in the company's ongoing pursuit of market leadership.
