Professional Summary
Professional Overview
Michelle McRae is a seasoned marketing executive and co-founder with extensive experience in brand development, strategic marketing, and digital transformation. As the Co-Founder and Consulting Chief Marketing Officer (CMO) of Northbound, she leverages her deep industry expertise to help clients navigate complex marketing challenges and drive sustainable growth.
Experience Summary
Current Roles
As the Co-Founder and Consulting CMO of Northbound, Michelle provides strategic marketing guidance and hands-on support to a diverse portfolio of clients. In this role, she leverages her expertise in brand strategy, digital marketing, and campaign optimization to help organizations enhance their market position and achieve their business objectives.
Concurrently, Michelle serves as the Head of Marketing at Kitchen & Market, where she is responsible for developing and executing integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Additionally, Michelle is the Co-Founder and Managing Partner of Northbound Brand, a dynamic branding and design agency that specializes in helping clients establish and elevate their brand identities.
Career Progression
Prior to her current roles, Michelle held the position of Vice President at Hornall Anderson, a renowned branding and design firm. In this capacity, she led cross-functional teams in the development and implementation of impactful branding campaigns for a range of clients.
Earlier in her career, Michelle gained valuable experience in brand management at AirTouch Cellular (now Verizon Wireless), where she contributed to the company's marketing initiatives and helped drive customer engagement and loyalty.
Academic Background
Michelle holds a Bachelor's degree in Business Administration from the University of Washington, where she specialized in Marketing and graduated with distinction.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign design and execution
- Digital marketing optimization and performance analysis
- Customer acquisition and retention strategies
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Michelle has spearheaded numerous successful branding and marketing initiatives that have contributed to the growth and success of her clients. She has a proven track record of delivering measurable results, such as increased brand awareness, website traffic, and customer conversions.
Conclusion
With her extensive experience, strategic acumen, and passion for marketing, Michelle is poised to continue making a significant impact in the industry. As the Co-Founder and Consulting CMO of Northbound, she is dedicated to helping organizations transform their marketing efforts and achieve their ambitious goals.
