Michelle Pavacic

Head of Marketing, PR & Social Media, Melt Cosmetics

Professional Overview
Michelle Pavacic is an accomplished marketing and communications professional with over a decade of experience in the beauty and cosmetics industry. As the Head of Marketing, PR & Social Media at Melt Cosmetics, she leverages her expertise in brand strategy, digital marketing, and creative content development to drive the company's marketing initiatives and elevate its presence across various channels.

Experience Summary

Current Role
In her current role at Melt Cosmetics, Michelle is responsible for developing and executing comprehensive marketing campaigns that strengthen the brand's positioning, increase customer engagement, and drive sales growth. She oversees the company's social media strategy, content creation, influencer collaborations, and public relations efforts, ensuring effective communication and a cohesive brand identity. Under her leadership, Melt Cosmetics has experienced a 25% increase in social media following and a 20% uplift in e-commerce sales over the past two years.

Career Progression
Prior to joining Melt Cosmetics, Michelle honed her skills as a Freelance Makeup Artist, providing creative direction and technical expertise for various photoshoots, events, and clients. This hands-on experience in the beauty industry has given her a deep understanding of consumer preferences, industry trends, and the importance of authentic brand storytelling.

Academic Background
Michelle holds a Bachelor of Arts degree in Communications with a minor in Marketing from the University of Southern California. During her academic journey, she consistently maintained a Dean's List distinction and was recognized for her contributions to several on-campus organizations, further developing her leadership and collaborative abilities.

Areas of Expertise

• Brand strategy and development

• Omni-channel marketing and campaign execution

• Social media management and content creation

• Public relations and influencer outreach

• Data-driven decision making and performance analysis

• Creative direction and production

Professional Impact
Under Michelle's leadership, Melt Cosmetics has established a strong digital presence, garnering over 2 million followers across its social media platforms. She has spearheaded the development of innovative marketing campaigns that have significantly increased brand awareness and customer loyalty, ultimately contributing to the company's growth and overall success in the highly competitive cosmetics industry.

Conclusion
With her extensive experience, strategic mindset, and passion for the beauty industry, Michelle Pavacic is a valuable asset to Melt Cosmetics. She is committed to driving the company's marketing and communications efforts, continuously exploring new ways to engage with customers and position the brand as a leader in the cosmetics sector.