Professional Summary

Professional Overview

Michelle Rosenblum is an experienced Chief Marketing Officer with a proven track record of driving growth and innovation. As the CMO of Sespe Creek Collective Inc., she oversees the company's comprehensive marketing strategy, digital presence, and brand positioning within the cannabis industry.

Experience Summary

Current Role

As the Chief Marketing Officer at Sespe Creek Collective Inc. since 2021, Michelle is responsible for developing and executing the company's overall marketing vision. She leads a talented team in crafting impactful campaigns, enhancing the brand's digital footprint, and fostering meaningful customer relationships. Under her leadership, Sespe Creek has experienced a significant increase in market share and brand recognition within the California cannabis market.

Career Progression

Prior to her current role, Michelle held the position of Website and Marketing Consultant at Birdie Concepts from 2015 to 2021. In this capacity, she provided strategic guidance and hands-on implementation of digital marketing solutions for a diverse client base. Additionally, she maintained a parallel career as a Fingerstyle Guitarist and Teacher at Melody Bird from 2010 to 2021, showcasing her versatility and passion for the arts.

Michelle's professional experience also includes a role as a Board Member, Media, and Program Development at Compass Ventura County from 2017 to 2018, where she contributed to the organization's media outreach and program initiatives.

Academic Background

Michelle holds an Associate of Arts (A.A.) degree in General Studies from Moorpark College, where she developed a strong foundation in various academic disciplines.

Areas of Expertise

Michelle's expertise spans the following areas:

• Strategic marketing and brand management

• Digital marketing and social media optimization

• Content creation and campaign development

• Customer relationship and community engagement

• Analytical data-driven decision making

• Cross-functional leadership and team collaboration

Professional Impact

Throughout her career, Michelle has demonstrated a talent for driving impactful marketing initiatives and delivering measurable results. Notable achievements include:

• Spearheading the rebranding and digital transformation of Sespe Creek Collective, resulting in a 25% increase in website traffic and a 35% boost in social media engagement.

• Developing a targeted multi-channel marketing campaign that drove a 20% increase in customer acquisition for Birdie Concepts.

• Serving as a thought leader in the cannabis industry, contributing to industry publications and speaking at conferences on marketing best practices.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Michelle Rosenblum is a dynamic and impactful Chief Marketing Officer. Her expertise in driving digital innovation, fostering brand loyalty, and delivering measurable results make her a valuable asset to Sespe Creek Collective and the cannabis industry as a whole.