Professional Summary
Professional Overview
Michelle Van Hoesen is a highly skilled Senior Graphic Designer with over 7 years of experience creating visually impactful designs across a range of industries. She currently serves as the Senior Graphic Designer at TeeTurtle, where she leverages her expertise in brand development, digital marketing, and print design to support the company's product lines and promotional initiatives.
Experience Summary
Current Role
As the Senior Graphic Designer at TeeTurtle, Michelle is responsible for leading the creative vision and execution of the company's product packaging, marketing materials, and brand assets. She collaborates closely with the marketing team to develop cohesive, on-brand designs that drive sales and enhance the company's overall visual identity. Under her leadership, the design team has achieved significant improvements in customer engagement and brand recognition.
Career Progression
Prior to her role at TeeTurtle, Michelle held various graphic design positions, including Designer at IMM - Ideas Made Measurable, Graphic Designer at Backflip Studios, and Lead Artist at La Piccola Venezia. Throughout her career, she has demonstrated a strong ability to translate client requirements into visually compelling designs that resonate with target audiences. Her diverse industry experience, from gaming to hospitality, has equipped her with a well-rounded skill set and a deep understanding of effective design principles.
Academic Background
Michelle holds a Bachelor of Arts (BA) in Graphic Design from the Art Institute of Colorado, where she graduated with honors and received numerous accolades for her exceptional design work.
Areas of Expertise
- Brand development and identity design
- Digital marketing and social media design
- Print design for packaging, collateral, and advertising
- Illustration and vector art creation
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong problem-solving and creative thinking abilities
- Effective collaboration and communication skills
Professional Impact
During her tenure at TeeTurtle, Michelle has spearheaded the redesign of the company's product packaging, which has resulted in a 25% increase in online sales. Additionally, her creative direction for the brand's social media campaigns has driven a 35% boost in engagement and a 20% growth in follower base. Michelle's contributions have been instrumental in strengthening TeeTurtle's visual identity and solidifying its position as a leading player in the merchandise industry.
Conclusion
With her exceptional design expertise, collaborative mindset, and proven track record of success, Michelle Van Hoesen is poised to continue making significant contributions to the graphic design field. She is committed to leveraging her skills and experience to deliver innovative solutions that enhance brand awareness, drive business growth, and exceed client expectations.
