Michelle Wentzel
Global Marketing Operations Leader
Professional Overview
Michelle Wentzel is an experienced marketing operations professional with a proven track record of driving global initiatives and optimizing business processes. As the Sr. Manager of Global Marketing Operations at Mars, she oversees the strategic planning, coordination, and execution of marketing programs across international markets.
Experience Summary
Current Role
As the Sr. Manager of Global Marketing Operations at Mars, Michelle is responsible for developing and implementing efficient marketing workflows, managing cross-functional teams, and driving the successful deployment of global marketing campaigns. She leverages her expertise in project management, data analysis, and process improvement to enhance the company's marketing effectiveness and deliver measurable results.
Career Progression
Prior to her current role, Michelle held various positions at Mars and Wrigley, progressing from a Marketing Project Coordinator to a Global Acceleration Manager. In these roles, she demonstrated a strong ability to manage complex projects, streamline operations, and collaborate with stakeholders across the organization. Her career trajectory has been marked by continuous learning, strategic thinking, and a commitment to driving positive change.
Academic Background
Michelle holds a Bachelor's degree in Business Administration from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Marketing operations and workflow management
- Global campaign coordination and execution
- Cross-functional team leadership and collaboration
- Data analysis and performance optimization
- Process improvement and change management
Professional Impact
During her tenure at Mars, Michelle has spearheaded several initiatives that have significantly enhanced the company's marketing efficiency and global reach. She played a pivotal role in the implementation of a centralized marketing resource management system, which improved visibility, task allocation, and data-driven decision-making. Additionally, she led the development of a comprehensive marketing playbook that has been adopted across the organization, ensuring consistent brand messaging and operational excellence.
Conclusion
With her exceptional marketing operations expertise, strategic mindset, and collaborative leadership style, Michelle Wentzel is poised to continue driving transformative change within the global marketing landscape at Mars. Her focus on process optimization, data-driven insights, and cross-functional alignment positions her as a valuable asset in today's dynamic business environment.
