Michelle Whitmer

Marketing and Promotions Director

Professional Overview
Michelle Whitmer is an experienced marketing and promotions professional with a strong focus on driving brand awareness and customer engagement. As the Marketing and Promotions Director at Smile Design Studio, she leverages her expertise in integrated marketing campaigns, event planning, and digital strategy to elevate the brand and deliver measurable results.

Experience Summary

Current Role
Since 2013, Michelle has served as the Marketing and Promotions Director at Smile Design Studio, a leading provider of comprehensive dental services. In this role, she is responsible for developing and executing innovative marketing strategies to attract new clients, retain existing customers, and position the company as a premier dental care provider in the local community. Under her leadership, Smile Design Studio has experienced a 25% increase in client acquisition and a 15% boost in customer loyalty over the past three years.

Career Progression
Prior to her current role, Michelle held the position of Retail Products and Events Coordinator at the Chopra Center for Wellbeing from 2004 to 2006. In this role, she successfully managed the organization's retail product line and coordinated high-profile wellness events, contributing to a 20% increase in product sales and a 35% growth in event attendance.

Academic Background
Michelle holds a Bachelor of Science degree in Marketing from the University of Central Florida, where she graduated cum laude.

Areas of Expertise

• Integrated marketing campaign development

• Brand positioning and reputation management

• Event planning and execution

• Digital marketing strategy and implementation

• Customer relationship management

• Team leadership and collaboration

Professional Impact
Throughout her career, Michelle has demonstrated a proven track record of driving measurable success. At Smile Design Studio, she has implemented a comprehensive digital marketing strategy that has resulted in a 40% increase in website traffic and a 35% improvement in social media engagement. Additionally, she has spearheaded several high-profile community events that have strengthened the company's reputation and contributed to a 20% growth in client referrals.

Conclusion
With her extensive experience, strategic mindset, and passion for marketing, Michelle Whitmer is poised to continue driving impactful results for Smile Design Studio and solidifying the company's position as a leader in the dental services industry.