MW

Michelle Wohl

Michelle Wohl


VP of Marketing



Professional Overview


Michelle Wohl is an accomplished marketing executive with over 20 years of experience driving growth and innovation across the technology industry. As the VP of Marketing at Tesorio, she is responsible for leading the company's marketing strategy, brand development, and demand generation efforts to support its rapid expansion.

Experience Summary



Current Role


In her current role as VP of Marketing at Tesorio, Michelle is spearheading the development and execution of the company's comprehensive marketing initiatives. She is leveraging her deep expertise in B2B marketing to position Tesorio as a leader in the fintech space, driving brand awareness, lead generation, and customer acquisition. Under her leadership, the marketing team has achieved significant milestones, including a 35% increase in web traffic and a 25% improvement in marketing-sourced pipeline.

Career Progression


Prior to joining Tesorio, Michelle held various high-impact marketing leadership positions, including Vice President Marketing at Zipline, Marketing Consultant at InVision, and Vice President of Marketing at Thanx and Revinate. She has a proven track record of developing and implementing successful marketing strategies that have delivered measurable results, including driving 40% year-over-year revenue growth at Revinate and leading the rebranding and go-to-market initiatives at Thanx.

Earlier in her career, Michelle held marketing roles at Nokia and Adobe Systems, where she honed her skills in platform marketing, product marketing, and content strategy.

Academic Background


Michelle holds a Bachelor of Science in Marketing from the University of California, Los Angeles.

Areas of Expertise


  • B2B marketing strategy and execution

  • Branding and corporate identity development

  • Demand generation and lead nurturing

  • Digital marketing and content creation

  • Marketing analytics and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout her career, Michelle has consistently delivered measurable results and industry recognition. She has been recognized as a Top 50 B2B Marketer by Demand Gen Report and has been a featured speaker at numerous industry conferences, sharing her insights on emerging marketing trends and best practices.

Conclusion


With her deep expertise, innovative mindset, and proven track record of success, Michelle Wohl is well-poised to drive continued growth and success for Tesorio as the VP of Marketing. Her strategic vision, data-driven approach, and ability to build high-performing teams make her a valuable asset in the rapidly evolving technology landscape.