Michelle Woo, Director of Apparel Design
Professional Overview
Michelle Woo is an accomplished fashion design professional with over a decade of experience in the apparel industry. As the Director of Apparel Design at Barry's, she leverages her expertise in trend forecasting, technical design, and product development to drive the brand's design vision and product innovation.
Experience Summary
Current Role
As the Director of Apparel Design at Barry's, Michelle is responsible for leading the brand's apparel design team and overseeing the full product lifecycle, from concept to market. She collaborates closely with cross-functional partners in merchandising, sourcing, and marketing to ensure the delivery of cutting-edge, on-trend collections that resonate with the brand's target customers. Under her direction, the apparel line has experienced significant growth and recognition within the industry.
Career Progression
Prior to her current role, Michelle served as a Fashion Consultant, providing freelance design services to various clients. She has also held design positions at notable brands such as Carbon38, Alternative Apparel, and Splendid, a division of VF Corporation. Through these roles, she has honed her skills in design, trend analysis, technical development, and cross-functional collaboration, enabling her to excel in her current leadership position.
Academic Background
Michelle holds a Bachelor of Fine Arts degree in Fashion Design from the Parsons School of Design, where she graduated with honors and was recognized for her exceptional design skills and innovative approach.
Areas of Expertise
- Apparel design and product development
- Trend forecasting and market analysis
- Technical design and manufacturing expertise
- Cross-functional collaboration and team leadership
- Brand strategy and product positioning
Professional Impact
During her tenure at Barry's, Michelle has spearheaded the development of several successful apparel collections that have resonated with the brand's fitness-focused customer base. Her design leadership has contributed to a significant increase in both customer engagement and revenue for the apparel line. Additionally, Michelle has been recognized for her industry contributions, having been featured in prominent fashion publications and invited to share her expertise at industry events.
Conclusion
With her exceptional design skills, deep industry knowledge, and proven track record of driving brand success, Michelle Woo is poised to continue making a lasting impact in the apparel design industry. As the Director of Apparel Design at Barry's, she is committed to pushing the boundaries of innovation and delivering exceptional products that enhance the brand's position in the market.
