Professional Summary
Professional Overview
Miguel Carrillo is an experienced brand marketing executive with a strong track record of driving growth and success in the emerging markets. As the Head of Brand Marketing for Emerging Markets at Converse, he is responsible for developing and executing strategic marketing initiatives that strengthen the brand's presence and appeal in high-potential regions around the world.
Experience Summary
Current Role
In his current role as Head of Brand Marketing, Emerging Markets at Converse, Miguel oversees the development and implementation of comprehensive brand marketing strategies to support the company's expansion into new and rapidly growing markets. He leads a team of talented marketing professionals to create innovative campaigns, forge strategic partnerships, and elevate the Converse brand in key emerging markets globally.
Career Progression
Prior to his current position, Miguel held several leadership roles within Converse, including Director of Consumer Direct Marketing for Global Partner Markets and Senior Manager of Retail Marketing for the APAC, EMEA, and LATAM regions. In these positions, he demonstrated his ability to drive sales, increase brand visibility, and foster strong relationships with key stakeholders and distribution partners.
Before joining Converse, Miguel gained valuable experience in the retail industry, working as a Senior Brand & Product Manager and Product Marketing Manager at Falabella Retail, a leading South American department store chain. He also co-founded and owned a marketing agency, SUNA, where he honed his entrepreneurial and client service skills.
Academic Background
Miguel holds a Bachelor's degree in Business Administration from a leading university, where he specialized in marketing and international business.
Areas of Expertise
- Brand strategy and development
- Emerging market expansion and growth
- Integrated marketing campaign execution
- Stakeholder management and partnership building
- Retail marketing and consumer engagement
- Entrepreneurial mindset and business acumen
Professional Impact
Throughout his career, Miguel has consistently demonstrated his ability to drive measurable results and make a significant impact on the organizations he has served. Notable achievements include:
- Spearheading the successful launch of Converse's brand in several high-growth emerging markets, resulting in double-digit sales increases
- Developing and implementing innovative digital marketing campaigns that significantly improved brand awareness and customer acquisition in target markets
- Forging strategic partnerships with key distribution channels and influential local entities to expand Converse's reach and deepen consumer engagement
Conclusion
With his extensive experience in brand marketing, deep understanding of emerging markets, and proven track record of success, Miguel Carrillo is a valuable asset to Converse as the company continues to expand its global footprint and strengthen its position as a leading lifestyle brand. His strategic vision, analytical expertise, and collaborative leadership style make him well-positioned to drive continued growth and success for the Converse brand in the years ahead.
