Professional Overview

Miikka Rokkanen is a seasoned economist and analytics expert, currently serving as Principal Economist, Customer Behavior Analytics at Amazon, and Senior Fellow at the Wharton AI & Analytics Initiative. His key expertise areas include customer behavior analytics, economics, and data-driven decision-making, with a strong industry focus on e-commerce and consumer marketing.

Experience Summary

Current Role

Miikka Rokkanen is the Principal Economist, Customer Behavior Analytics at Amazon, a position he has held since 2022. In this role, he leverages his expertise in economics and analytics to drive business growth and inform strategic decisions. As Senior Fellow at the Wharton AI & Analytics Initiative, he contributes to the development of AI and analytics research and applications.

Career Progression

Miikka Rokkanen's career progression is marked by notable roles, including Senior Economist and Economist II at Amazon, Assistant Professor of Economics at Columbia University, and various research positions at esteemed institutions such as MIT and the Government Institute for Economic Research VATT. His career trajectory demonstrates consistent growth and increasing responsibility, with key achievements in driving business outcomes through data-driven insights and contributing to academic research in economics.

Areas of Expertise

Miikka Rokkanen's areas of expertise include:
Industry-specific skills: customer behavior analytics, consumer marketing analytics, and e-commerce
Technical competencies: data analysis, econometrics, and machine learning
* Leadership and management capabilities: team leadership, research management, and strategic planning

Professional Impact

Miikka Rokkanen has made notable contributions to the field of economics and analytics, with a focus on driving business growth and informing strategic decisions. His work has likely had a significant impact on the development of customer behavior analytics and consumer marketing strategies at Amazon and other organizations.

Conclusion

Miikka Rokkanen is a highly experienced economist and analytics expert with a strong track record of driving business growth and contributing to academic research. His current focus on customer behavior analytics and AI-driven decision-making positions him for continued success and impact in the industry. As a seasoned leader and researcher, he offers a unique value proposition, combining technical expertise with strategic vision and business acumen.