Professional Summary
Professional Overview
Mike Chao is an experienced digital marketing and paid search expert with a proven track record of driving results for leading organizations. As the Owner of i2i Media, he leverages his deep industry knowledge and analytical acumen to help clients optimize their digital advertising strategies and achieve their marketing objectives.
Experience Summary
Current Role
As the Owner of i2i Media since 2019, Mike is responsible for overseeing all aspects of the agency's operations, including client relationship management, campaign planning and execution, and team leadership. Under his guidance, the company has consistently delivered measurable ROI for its clients through innovative, data-driven digital marketing solutions.
Career Progression
Prior to founding i2i Media, Mike held senior-level digital marketing roles at several prominent companies. He served as the Sr North America Paid Search Manager at Genesys, where he optimized the company's paid search campaigns and achieved significant cost savings and increased conversions. Before that, he was the Sr. Manager, Digital Marketing at American Advisors Group, where he developed and implemented successful digital marketing strategies that drove lead generation and sales growth.
Mike's earlier career experiences include roles as the Senior Manager - Paid Search Advertising at Oracle, the Director, Digital Marketing at LeadPoint, Inc. + Oversee.net, and the Senior Manager, Paid Search Marketing at Edmunds.com, where he demonstrated his expertise in managing complex paid search campaigns and driving digital marketing success.
Academic Background
Mike holds a Bachelor's degree in Business Administration from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Paid search marketing and optimization
- Digital advertising strategy and campaign management
- Search engine marketing (SEM) and search engine optimization (SEO)
- Analytics and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Under Mike's leadership, i2i Media has become a trusted partner for numerous clients, helping them achieve significant improvements in their digital marketing performance. His ability to leverage data and industry insights to develop effective, tailored solutions has consistently led to increased traffic, conversions, and ROI for the agency's clientele.
Conclusion
With his extensive experience, strong analytical skills, and proven track record of success, Mike Chao is a highly respected digital marketing and paid search expert. As the Owner of i2i Media, he continues to drive innovation and deliver exceptional results for his clients, positioning the agency as a leader in the digital advertising industry.
