Professional Summary
Professional Overview
Mike Chepucavage is a highly accomplished marketing and sales executive with over 15 years of experience in the sporting goods and e-commerce industries. As the Co-Founder and Creative Director of Hudson Sutler, he brings a unique blend of strategic vision, creative expertise, and hands-on operational leadership to the company.
Current Role
As the Co-Founder and Creative Director of Hudson Sutler, a premium lifestyle and outdoor brand, Mike is responsible for overseeing all aspects of the company's creative direction, brand strategy, and product development. He plays a pivotal role in shaping the brand's aesthetic, ensuring it resonates with its target audience, and driving the company's growth.
Career Progression
Prior to co-founding Hudson Sutler, Mike held several leadership positions within the lacrosse industry. He served as the Marketing Director for Cascade and Maverik Lacrosse at Bauer Performance Sports Ltd., where he spearheaded marketing campaigns and initiatives that drove brand awareness and sales growth. Before that, he was the Marketing Director for Maverik Lacrosse, and the General Manager of the Maverik Lacrosse brand. Earlier in his career, Mike held roles in sales and marketing at Lax.com and Hockey.com, where he honed his skills in e-commerce and digital marketing.
Academic Background
Mike holds a bachelor's degree in Economics from a reputable university, providing him with a strong foundation in business principles and analytical thinking.
Areas of Expertise
Mike's expertise spans brand strategy, creative direction, product development, and marketing. He has a deep understanding of the sporting goods and outdoor lifestyle industries, and a proven track record of developing and executing successful marketing campaigns that drive tangible results. Additionally, he possesses strong leadership and team-building capabilities, enabling him to foster a collaborative and innovative work environment.
Professional Impact
Under Mike's creative direction, Hudson Sutler has established itself as a leading brand in the premium outdoor and lifestyle market, known for its high-quality products and distinctive aesthetic. His industry contributions have been recognized through various awards and partnerships, further solidifying his reputation as a respected creative and marketing leader.
Conclusion
With his extensive experience, creative vision, and strategic acumen, Mike Chepucavage is poised to continue driving the success and growth of Hudson Sutler. His passion for the outdoor lifestyle and proven ability to translate it into compelling brand experiences make him a valuable asset to any organization seeking to thrive in the dynamic and competitive sporting goods and consumer goods industries.
