Professional Summary
Professional Overview
Mike Cornetet is an accomplished marketing executive with extensive experience in digital strategy and campaign management. As the Vice President of Digital Marketing at Bright Red, he oversees the development and implementation of innovative digital marketing initiatives that drive tangible business growth for the company.
Experience Summary
Current Role
As the Vice President of Digital Marketing at Bright Red, Mike is responsible for leading the digital marketing team and developing and executing comprehensive digital strategies. He collaborates closely with cross-functional stakeholders to align digital efforts with the company's overall marketing and business objectives. Under his leadership, Bright Red has experienced a 28% increase in website traffic and a 35% improvement in lead conversion rates.
Career Progression
Prior to joining Bright Red, Mike served as the Director of Digital Marketing at Marketopia, where he was instrumental in expanding the company's digital footprint and optimizing their online marketing campaigns. He also held marketing leadership roles at Advanta IRA and ABILITY Network, where he demonstrated his ability to drive digital transformation and implement data-driven strategies.
Earlier in his career, Mike gained valuable experience as the Creative Director at Passport Health Plan, where he led the design and development of impactful marketing collateral, and as a Graphic Designer and Web Designer at Convergence Advertising, where he honed his skills in visual communication and digital content creation.
Academic Background
Mike holds a Bachelor of Arts degree in Graphic Design from the University of Florida, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Email marketing and lead generation
- Marketing analytics and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Mike has consistently demonstrated his ability to drive measurable results through strategic digital marketing initiatives. He has spearheaded numerous successful campaigns that have resulted in increased website traffic, improved lead conversion rates, and enhanced brand visibility for his employer organizations.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the evolving digital landscape, Mike Cornetet is a valuable asset to the Bright Red team. His strategic vision, creative problem-solving skills, and data-driven approach position him as a leader in the digital marketing field, poised to continue driving impactful results for the company.
