Professional Summary

Professional Overview

Mike Dimiele is an experienced marketing leader with a strong background in lifecycle marketing, marketing operations, and digital analytics. As the Director of Lifecycle Marketing at Vivid Seats, he is responsible for developing and executing strategies to enhance the customer experience and drive business growth through effective lifecycle engagement.

Experience Summary

Current Role

As the Director of Lifecycle Marketing at Vivid Seats, Mike is responsible for managing the company's lifecycle marketing initiatives, including customer acquisition, retention, and loyalty programs. He leads a team of marketing professionals to develop and implement targeted campaigns, automate customer communications, and leverage data-driven insights to optimize the customer journey.

Career Progression

Prior to his current role, Mike held several leadership positions in marketing and analytics, including Director of Marketing Operations & Analytics at Chamberlain Group (CGI), where he oversaw the company's digital marketing and eCommerce efforts. He also gained valuable experience as the Director of Digital Marketing & Operations at Pampered Chef and in various analytical roles at Redbox. Throughout his career, Mike has consistently demonstrated his ability to drive business growth, improve operational efficiency, and leverage data to inform strategic decision-making.

Academic Background

Mike holds a Bachelor's degree in Marketing from Loyola University Chicago, where he graduated with honors.

Areas of Expertise

• Lifecycle marketing strategy and execution

• Marketing operations and performance optimization

• Digital marketing and analytics

• Customer experience and engagement

• Data-driven decision-making

• Team leadership and collaboration

Professional Impact

At Chamberlain Group (CGI), Mike led the implementation of a new marketing automation platform, which resulted in a 25% increase in email campaign engagement and a 15% improvement in customer retention. Additionally, he spearheaded the development of a comprehensive analytics dashboard that provided real-time insights into the company's digital marketing efforts, enabling more informed decision-making and improved campaign performance.

Conclusion

With his extensive experience in marketing, analytics, and customer engagement, Mike is well-positioned to drive innovative lifecycle marketing strategies that deliver tangible results for Vivid Seats. His data-driven approach, coupled with his strong leadership skills, make him a valuable asset to the organization as it continues to enhance the customer experience and drive business growth.