Executive Summary
Mike Dupuis serves as the Senior Vice President (SVP) and Chief Digital Officer (CDO) at Catalyst Brands LLC, reporting directly to CEO Marc Rosen. He plays a pivotal role in the digital transformation, e-commerce strategy, and brand development across Catalyst Brands’ portfolio, which includes marquee names such as Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney. His expertise centers on omni-channel development, digital growth, integrated marketing, and customer base activation.
Professional Experience and Leadership
Dupuis possesses over 30 years of leadership experience in the retail and agency sectors, combining deep operational knowledge with strategic digital innovation. Key points in his career include:
- Current tenure at Catalyst Brands LLC, which was formed in January 2025 through the consolidation of multiple retail brands under a single umbrella.
- Joined SPARC Group in September 2019, prior to its transition into Catalyst Brands, where he led digital initiatives.
- Former leadership positions at top-tier retail brands, including Calvin Klein, Party City, The Children's Place, American Eagle Outfitters, and PVH Corp.
- Extensive background in omni-channel retailing, focusing on the development, implementation, and management of digital strategies that drive brand equity and revenue growth.
- Known as an excellent team leader and collaborator with executive teams across digital, marketing, and e-commerce functions.
Strategic Focus and Expertise
Mike Dupuis specializes in driving digital transformation and e-commerce growth, leveraging brand equity to innovate retail experiences. His current efforts at Catalyst Brands emphasize:
- Integration of AI technologies to enhance retail operations and customer engagement.
- Consolidating multiple well-known brands to strengthen digital presence and operational efficiencies under Catalyst Brands.
- Activating customer bases through targeted digital marketing and personalized omni-channel strategies.
Education and Credentials
- Completed Executive Education at Harvard Business School in 2018.
- Attended The Wharton School (Leadership, Education, 2018).
- Holds a degree from Villanova University.
- Began his professional career in marketing and communications at McCann-Erickson NY, where he developed foundational expertise in brand communications.
Industry Recognition and Public Engagement
- Featured as a thought leader on digital retail and AI’s role in brand growth through interviews and podcasts, including discussions on AI's impact on retail via platforms such as OFFBounds TV and Apple Podcasts.
- Frequently engages in industry discourse about omni-channel retail innovation and digital strategy.
Location
Based in New York, NY, United States.
Mike Dupuis combines a proven track record in digital transformation leadership with over three decades of strategic retail experience, making him a key driver in shaping the digital future of Catalyst Brands and its portfolio. His expertise in integrating legacy brands into a cohesive digital ecosystem, combined with a strong background in marketing and e-commerce innovation, positions him as a central figure in advancing Catalyst Brands' market presence and operational excellence.
