Professional Summary
Professional Overview
Mike Glaser is an experienced eCommerce marketing executive with a demonstrated history of driving growth and strategy for leading consumer brands. As the eCommerce Marketing Head at PepsiCo, he is responsible for developing and executing innovative digital marketing campaigns to drive online sales and brand engagement.
Current Role
In his current role as eCommerce Marketing Head at PepsiCo, Mike oversees the company's eCommerce marketing strategy and implementation across various digital channels. He is focused on leveraging data-driven insights to optimize the online customer experience and increase conversion rates. Under his leadership, the eCommerce team has implemented successful campaigns that have resulted in double-digit growth in online sales.
Career Progression
Prior to joining PepsiCo, Mike held senior marketing roles at companies such as Jet.com, Google, The Coca-Cola Company, and Walmart. At Jet.com, he served as the Senior Director of Brand and Product Marketing, where he played a key role in developing the brand's positioning and driving customer acquisition. At Google, he progressed through various Product Marketing Manager positions, contributing to the success of the company's mobile hardware and software products.
Academic Background
Mike holds an MBA from the Kellogg School of Management at Northwestern University, where he specialized in marketing and strategy. He also earned a Bachelor's degree in from The College of William and Mary.
Areas of Expertise
- eCommerce marketing strategy and optimization
- Digital marketing campaign planning and execution
- Customer data analysis and segmentation
- Brand building and positioning
- Product marketing and launch management
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Mike has demonstrated a track record of driving measurable results for leading consumer brands. At PepsiCo, he has implemented data-driven marketing initiatives that have contributed to significant increases in online sales and brand engagement. Mike's ability to bridge the gap between digital and traditional marketing, combined with his strategic thinking and analytical skills, make him a valuable asset in the eCommerce industry.
Conclusion
With over 15 years of experience in marketing and eCommerce, Mike Glaser is a seasoned professional who is well-equipped to lead successful digital marketing strategies for global brands. His diverse background, industry expertise, and proven leadership skills position him as a valuable asset in the rapidly evolving eCommerce landscape.
