Mike Hammer

Chief Marketing Officer

Professional Overview
Mike Hammer is a seasoned marketing executive with over 15 years of experience driving growth and innovation for leading financial technology companies. As the Chief Marketing Officer at Heartland Payment Systems, he is responsible for spearheading the organization's strategic marketing initiatives, brand positioning, and digital transformation efforts to enhance the customer experience and drive sustainable business growth.

Experience Summary

Current Role
As the Chief Marketing Officer at Heartland Payment Systems, Mike is responsible for developing and executing the company's comprehensive marketing strategy. He oversees a team of marketing professionals and works collaboratively with cross-functional leaders to align marketing initiatives with the organization's overall business objectives. Under his leadership, Heartland has experienced a 25% increase in website traffic and a 20% improvement in lead conversion rates through the implementation of data-driven digital marketing campaigns and enhanced customer engagement strategies.

Career Progression
Prior to joining Heartland, Mike held senior marketing positions at leading financial technology firms, including serving as the Vice President of Marketing at Fiserv and the Director of Digital Marketing at FIS. In these roles, he demonstrated a strong track record of developing and executing successful integrated marketing programs, driving brand awareness, and enhancing customer acquisition and retention efforts. Mike's ability to leverage data analytics and leverage emerging technologies to optimize marketing performance has been instrumental in his career progression.

Academic Background
Mike holds a Bachelor of Science degree in Marketing from the University of Arizona, where he graduated with honors. He is also a certified Digital Marketing Specialist and has completed executive leadership programs at the Stanford Graduate School of Business.

Areas of Expertise

• Financial technology and payments industry

• Omnichannel marketing strategy and execution

• Digital transformation and marketing automation

• Brand positioning and campaign development

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Mike has been recognized for his innovative marketing strategies and ability to drive measurable business impact. He has been a featured speaker at industry conferences, sharing his insights on the role of marketing in driving digital transformation and enhancing the customer experience. Mike's work has been published in leading industry publications, and he has been awarded multiple accolades, including the CMO of the Year award from the Arizona Technology Council.

Conclusion
With his extensive experience, strategic vision, and commitment to leveraging data and technology to drive growth, Mike Hammer is poised to continue making a significant impact as the Chief Marketing Officer at Heartland Payment Systems. His demonstrated ability to align marketing initiatives with business objectives, coupled with his passion for innovation, make him a valuable asset to the organization and a respected leader in the financial technology industry.