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Mike Linton

Mike Linton


EVP, CMO at Best Buy



Professional Overview


Mike Linton is an experienced marketing and business executive with a proven track record of driving strategic growth and digital transformation. As the Executive Vice President and Chief Marketing Officer at Best Buy, he oversees the company's global marketing efforts, brand management, and customer experience initiatives, positioning the company at the forefront of the evolving retail landscape.

Experience Summary



Current Role


In his role as EVP and CMO at Best Buy, Mike is responsible for leading the company's marketing and advertising strategies, managing its brand reputation, and ensuring a seamless and engaging customer experience across all touchpoints. Under his leadership, Best Buy has significantly enhanced its digital capabilities, personalized customer engagement, and omnichannel offerings, contributing to the company's sustained market leadership and revenue growth.

Career Progression


Prior to joining Best Buy, Mike held various senior marketing and leadership positions at leading consumer-focused organizations. He served as the Chief Marketing Officer at eBay, where he spearheaded the company's digital transformation and brand revitalization efforts. Earlier in his career, he held marketing and executive roles at companies like PepsiCo and Procter & Gamble, honing his expertise in brand building, customer insights, and data-driven decision-making.

Academic Background


Mike holds a Bachelor of Science degree in Business Administration from the University of Illinois Urbana-Champaign, where he graduated with honors. He has also completed executive education programs at prestigious institutions, further strengthening his strategic and leadership capabilities.

Areas of Expertise


  • Omnichannel marketing and brand management

  • Digital transformation and e-commerce strategy

  • Customer experience and loyalty program optimization

  • Data-driven decision-making and marketing analytics

  • Integrated marketing communications and campaign execution

  • Retail industry best practices and emerging trends


Professional Impact


Under Mike's leadership, Best Buy has consistently outperformed industry benchmarks, with impressive revenue growth, market share gains, and customer satisfaction scores. He has played a pivotal role in shaping the company's strategic vision, driving digital innovation, and fostering a customer-centric culture that has positioned Best Buy as a premier destination for consumer electronics and home appliances.

Conclusion


With his extensive experience, strategic acumen, and proven track record of success, Mike Linton is a highly respected marketing and business leader who continues to make a significant impact on the retail industry. As the EVP and CMO of Best Buy, he is poised to guide the company's ongoing transformation and solidify its position as a leading omnichannel retailer.