Professional Summary

Professional Overview

Mike Lohr is a seasoned Print Art Director with over 20 years of experience in the creative industry. He specializes in leading high-impact print design projects, leveraging his expertise in branding, typography, and visual storytelling to deliver exceptional results for his clients.

Current Role

As the Print Art Director at Outerknown, Mike is responsible for overseeing the conceptualization, design, and production of all print materials, including catalogs, lookbooks, and marketing collateral. He collaborates closely with the marketing team to ensure the brand's visual identity is consistently reflected across all touchpoints, while pushing the boundaries of innovative print design.

Career Progression

Prior to his current role, Mike held various Art Director positions at renowned agencies and studios, including Group Efforts, The POP Studio, and Semiliquid. He has a proven track record of leading successful print campaigns for clients in the fashion, music, and lifestyle industries. Throughout his career, Mike has demonstrated a keen eye for detail, a collaborative mindset, and a commitment to delivering impactful, visually-striking designs.

Academic Background

Mike holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Los Angeles (UCLA), where he honed his skills in typography, layout, and digital media.

Areas of Expertise

• Print design and production

• Branding and visual identity development

• Typography and layout

• Art direction and creative team leadership

• Prepress and print production management

Professional Impact

During his tenure at Outerknown, Mike has spearheaded the redesign of the brand's seasonal catalogs, earning industry recognition and driving a significant increase in customer engagement. He has also played a pivotal role in the development of innovative print marketing campaigns, leveraging emerging technologies and sustainable production methods to amplify the brand's commitment to environmental responsibility.

Conclusion

With his extensive experience, technical expertise, and creative vision, Mike Lohr continues to make a lasting impact in the print design industry. As the Print Art Director at Outerknown, he is poised to further elevate the brand's visual identity and drive meaningful connections with its target audience through impactful, sustainable print solutions.