Professional Summary
Professional Overview
Mike Machado is a seasoned Chief Revenue Officer (CRO) with extensive experience in the technology and automotive industries. He is known for his strategic vision, data-driven decision making, and ability to drive revenue growth. Machado's expertise lies in building high-performing sales teams, developing successful go-to-market strategies, and fostering strong client relationships.
Experience Summary
Current Roles
CRO, Demand Local, Inc. (2008-Present)
- Oversees all revenue-generating activities, including sales, marketing, and customer success
- Implements data-driven strategies to optimize the company's sales funnel and improve conversion rates
- Leads a team of talented sales professionals, providing coaching and mentorship to drive performance
- Instrumental in securing key partnerships and expanding the company's customer base, contributing to double-digit revenue growth year-over-year
Investor and Advisor, Launch 639 Ventures (2021-Present)
- Provides strategic guidance and financial backing to early-stage technology startups
- Leverages deep industry insights and extensive network to support portfolio companies in accelerating growth
Advisor and Investor, Sendoso (2016-Present)
- Advises the executive team on sales strategy, go-to-market initiatives, and revenue optimization
- Actively participates in shaping the company's product roadmap and growth trajectory
Previous Roles
Senior Director, Regional Dealer Advertising, Jumpstart Automotive Media (2006-2008)
- Managed the company's regional dealer advertising business, overseeing a team of sales professionals
- Developed and implemented successful strategies to drive revenue growth and client retention
Director of Sales, Jumpstart Automotive Media (2003-2006)
- Spearheaded the expansion of the company's sales efforts, leading a team of top-performing sales representatives
- Played a key role in securing high-profile clients and generating substantial revenue growth
Sales Manager - Auto, Reply! Inc. (2002-2003)
- Managed a team of sales professionals in the automotive vertical, driving sales and client satisfaction
Academic Background
Machado holds a Bachelor's degree in Business Administration from the University of California, Berkeley.
Areas of Expertise
- Sales and revenue growth strategy
- Automotive industry expertise
- Data-driven decision making
- Team building and leadership
- Successful go-to-market execution
- Strategic partnership development
Professional Impact
- Recognized as a thought leader in the automotive advertising and technology industries
- Actively involved in industry associations and events, contributing to the advancement of best practices
- Mentors aspiring sales professionals and entrepreneurs, sharing insights and guidance
Conclusion
With his exceptional track record of driving revenue growth, building high-performing teams, and delivering innovative solutions, Mike Machado is poised to continue making a significant impact in the technology and automotive industries. His strategic vision, data-driven approach, and strong leadership skills make him a valuable asset to any organization seeking to maximize its revenue potential.
