Mike Quigley, Chief Marketing Officer
Professional Overview
Mike Quigley is an accomplished marketing executive with over 15 years of experience driving growth and innovation across the technology industry. As the Chief Marketing Officer at PrizePicks, he is responsible for leading the company's global marketing strategy, overseeing brand development, customer acquisition, and digital marketing initiatives.
Experience Summary
Current Role
As the Chief Marketing Officer at PrizePicks, Mike is responsible for developing and executing the company's comprehensive marketing strategy to drive user growth, increase brand awareness, and optimize customer engagement. He oversees a team of marketing professionals and collaborates closely with cross-functional leaders to align marketing efforts with the company's overall business objectives.
Career Progression
Prior to joining PrizePicks, Mike served as the Chief Marketing Officer at Niantic, Inc., where he led the marketing efforts for the company's innovative mobile gaming platforms, including the globally popular Pokémon GO. Before that, he held the role of Global Marketing Director at Niantic Labs, a division of Google, where he was instrumental in the successful launch and growth of several high-profile products.
Mike's earlier career includes positions as the Director of Consumer Marketing at YouTube, where he played a key role in expanding the platform's user base and enhancing the overall user experience. He also served as the Chief Marketing Officer (acquired by Google) at Jambool, Inc., a social gaming company.
Academic Background
Mike holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where he graduated cum laude.
Areas of Expertise
- Integrated marketing strategy development and execution
- Digital marketing and social media optimization
- Brand positioning and identity management
- Customer acquisition and retention
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Mike has consistently demonstrated his ability to drive measurable results and lead innovative marketing initiatives. At Niantic, he spearheaded the development and implementation of a comprehensive marketing strategy that contributed to the global success of Pokémon GO, one of the most-downloaded mobile games in history.
Conclusion
With his extensive experience in the technology industry, strong strategic and analytical skills, and proven track record of success, Mike Quigley is poised to continue making a significant impact as the Chief Marketing Officer at PrizePicks. He is committed to leveraging his expertise to elevate the company's brand, expand its user base, and drive sustainable growth.
