Michael Sallette
Vice President of Media, Sponsorships, Licensing
Professional Overview
Michael Sallette is an accomplished media and marketing executive with extensive experience driving growth and innovation across the consumer packaged goods (CPG) and technology industries. As the Vice President of Media, Sponsorships, and Licensing at Danone, he oversees a portfolio of global media, sponsorship, and licensing initiatives, leveraging his expertise to enhance brand visibility and engage target audiences.
Experience Summary
Current Role
As the Vice President of Media, Sponsorships, and Licensing at Danone, Michael is responsible for developing and executing integrated media strategies, securing strategic sponsorship partnerships, and managing the company's licensing program. He works closely with cross-functional teams to align marketing efforts, drive brand awareness, and maximize return on investment. Under his leadership, Danone has achieved notable increases in media engagement and revenue from sponsorship and licensing activities.
Career Progression
Prior to joining Danone, Michael held senior marketing roles at leading global organizations. As the Head of Media and Search at Nestlé's Waters division, he led the company's digital transformation, implementing innovative media solutions and data-driven strategies to enhance campaign performance. Earlier in his career, Michael served as a Senior Product Marketing Manager and Senior Marketing Manager at Amazon, where he played a key role in developing and launching successful global marketing initiatives. His diverse background also includes experience at Gannett | USA TODAY NETWORK and Wimba, where he demonstrated a strong track record of driving growth and delivering measurable results.
Academic Background
Michael holds a Master of Arts degree from Wheaton College and a Master of Science degree from New York University. His academic background has provided him with a solid foundation in marketing, data analysis, and strategic decision-making, which he has leveraged throughout his career.
Areas of Expertise
- Integrated media strategy and execution
- Sponsorship and partnership management
- Licensing program development and optimization
- Brand building and customer engagement
- Data-driven marketing and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Michael's strategic vision and innovative approach have consistently delivered significant business impact. At Danone, he has spearheaded the development and implementation of a comprehensive media strategy that has resulted in increased brand visibility, improved customer engagement, and measurable revenue growth. Additionally, his leadership in securing high-profile sponsorship deals and expanding the company's licensing portfolio has further strengthened Danone's market position and diversified its revenue streams.
Conclusion
With a proven track record of success in the CPG and technology sectors, Michael Sallette is a versatile and results-driven leader. His expertise in media, sponsorships, and licensing, combined with his strategic mindset and data-driven approach, make him a valuable asset to Danone as the company continues to drive growth and innovation. Michael is poised to make a significant impact in his current role and contribute to the long-term success of the organization.
