Mike Sarnoski

Director of Analytics

Professional Overview
Mike Sarnoski is a seasoned analytics professional with over 15 years of experience driving data-driven decision-making across the healthcare and digital marketing industries. As the Director of Analytics at Fingerpaint Group, he is responsible for overseeing the development and implementation of advanced analytics strategies to support the agency's diverse client portfolio.

Experience Summary

Current Role
As the Director of Analytics at Fingerpaint Group, Mike is responsible for leading a team of analysts in the design and deployment of cutting-edge data models, dashboards, and reporting solutions. He works closely with cross-functional teams to translate complex data insights into actionable business strategies that drive measurable results for Fingerpaint's clients. Since joining the agency in 2024, Mike has spearheaded several high-profile initiatives that have resulted in significant improvements in campaign performance and digital marketing optimization.

Career Progression
Prior to his current role, Mike served as the Director of Business Intelligence at Publicis Health Media, where he was instrumental in developing the agency's data and analytics capabilities to support the evolving needs of their healthcare clients. Before that, he held various analytics and strategy roles at Seer Interactive, Fingerpaint, Razorfish Health, and Harmelin Media, where he consistently demonstrated a talent for transforming data into impactful business insights.

Academic Background
Mike holds a Bachelor's degree in Marketing from Saint Joseph's University, where he graduated with honors and was recognized for his outstanding academic achievements.

Areas of Expertise

• Digital marketing analytics

• Business intelligence and data visualization

• Predictive modeling and advanced analytics

• Cross-functional team leadership and stakeholder management

• Strategic planning and data-driven decision making

Professional Impact
Throughout his career, Mike has been instrumental in driving the adoption of data-driven strategies that have yielded significant improvements in campaign performance, customer acquisition, and client satisfaction. At Publicis Health Media, he led the development of a custom analytics platform that enabled the agency to deliver more personalized and effective marketing campaigns for their pharmaceutical and healthcare clients. During his time at Seer Interactive, Mike spearheaded the implementation of a sophisticated attribution model that helped the agency's clients optimize their marketing spend and improve their return on investment.

Conclusion
With his extensive experience, deep industry knowledge, and proven track record of success, Mike Sarnoski is a valuable asset to the Fingerpaint Group team. As the Director of Analytics, he is well-positioned to continue driving innovative data solutions that enhance the agency's ability to deliver exceptional results for their clients.