Professional Summary
Professional Overview
Mike Shapiro is a seasoned marketing and advertising executive with over 30 years of experience driving strategic growth and innovation for leading media and advertising organizations. As the CEO and CMO of Sure2Win Advertising, he leverages his deep industry expertise and visionary leadership to propel the company's success in the competitive advertising landscape.
Experience Summary
Current Role
As the CEO and CMO of Sure2Win Advertising, Mike is responsible for setting the strategic direction of the company and overseeing all marketing, advertising, and business development initiatives. Under his leadership, the company has experienced significant growth, expanding its client base and diversifying its service offerings to meet the evolving needs of its customers.
Career Progression
Prior to his current role, Mike served as the Vice President of Midwest Sales at Robindale Media, where he spearheaded the company's expansion into new markets and oversaw a team of high-performing sales professionals. Before that, he held the position of Senior Account Manager at Rocklin Irving, where he demonstrated his ability to build strong client relationships and deliver innovative advertising solutions.
Mike's early career includes stints as a Senior Account Executive at CBS Radio and an Account Executive at Metrocall Communications, where he honed his skills in client management, sales, and strategic planning. He also served as the Director of Marketing at World TeamTennis, where he was responsible for developing and executing marketing campaigns to drive brand awareness and audience engagement.
Academic Background
Mike holds a Bachelor's degree in Marketing from the University of Illinois, where he graduated with distinction and was recognized for his academic excellence.
Areas of Expertise
Mike's areas of expertise include:
- Strategic marketing and advertising
- Client relationship management
- Sales and business development
- Data-driven decision making
- Innovative campaign development
- Team leadership and mentorship
Professional Impact
Throughout his career, Mike has been recognized for his ability to drive measurable results and make a lasting impact on the organizations he has served. He has successfully spearheaded numerous high-profile advertising campaigns, leading to significant increases in brand awareness, customer engagement, and revenue growth for his clients.
Mike's industry contributions extend beyond his direct responsibilities, as he is an active member of several professional associations and regularly speaks at industry events, sharing his insights and best practices with his peers.
Conclusion
With his exceptional track record of success, Mike Shapiro is a proven leader in the advertising and marketing industry. As the CEO and CMO of Sure2Win Advertising, he is poised to continue driving transformative growth and innovation, positioning the company as a premier partner for organizations seeking to achieve their marketing and advertising goals.
