Mike Shriner
Director of Communications & Brand Strategy
Professional Overview
Mike Shriner is an accomplished communications and brand strategy professional with over 15 years of experience leading high-impact programs for global organizations. As the Director of Communications & Brand Strategy at RSVLTS, he is responsible for developing and executing integrated marketing campaigns that amplify the company's brand presence and drive meaningful engagement with its target audience.
Experience Summary
Current Role
As the Director of Communications & Brand Strategy at RSVLTS, Mike is instrumental in shaping the company's public persona and fostering strong relationships with key stakeholders. In this role, he oversees the development and implementation of comprehensive communication strategies, collaborating closely with cross-functional teams to ensure brand consistency and alignment across all marketing touchpoints. Mike's expertise in leveraging data-driven insights to inform strategic decision-making has enabled RSVLTS to optimize its marketing efforts and achieve measurable success in reaching and converting its target customers.
Career Progression
Prior to joining RSVLTS, Mike held senior positions at leading PR and communications agencies, including Edelman and Ketchum PR. As the Senior Vice President at Edelman, he led high-profile client accounts, developing and executing impactful communications strategies that consistently delivered tangible business outcomes. His previous experience as an Account Supervisor and Senior Account Executive at Ketchum PR provided him with a strong foundation in media relations, crisis management, and reputation building. Throughout his career, Mike has demonstrated a proven track record of driving meaningful change and delivering measurable results for his clients.
Academic Background
Mike holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where he graduated with honors. His academic achievements and specialized coursework in public relations, marketing, and strategic communications have equipped him with a well-rounded understanding of the evolving communication landscape.
Areas of Expertise
- Integrated marketing communications
- Brand strategy and positioning
- Digital and social media marketing
- Crisis management and reputation management
- Data-driven decision making and campaign optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Mike has been recognized for his ability to conceptualize and execute innovative communication strategies that drive tangible business results. At Edelman, he spearheaded a groundbreaking social media campaign for a major consumer brand, which resulted in a 30% increase in brand awareness and a 20% lift in customer acquisition. At RSVLTS, Mike's strategic leadership has been instrumental in strengthening the company's brand presence, resulting in a 25% year-over-year growth in website traffic and a 40% increase in social media engagement.
Conclusion
With his extensive experience, strategic acumen, and proven track record of success, Mike Shriner is a valuable asset to the RSVLTS team. His unwavering commitment to delivering measurable impact and his ability to navigate the evolving communication landscape make him a trusted advisor and a driving force behind the company's continued growth and success.
