Professional Summary
Professional Overview
Mike Summers is a seasoned marketing professional with a proven track record of driving growth, innovation, and diversity initiatives across various industries. He currently holds multiple roles, including Marketing at Black Innovation Alliance, Fractional Chief Marketing Officer at Scotch Porter | Men's Grooming and Beard Care, and Founder and Marketing Consultant at YELLOW APPLE MARKETING. With a strong focus on digital strategy, brand management, and cultural marketing, Mike is a versatile leader who excels at delivering measurable results.
Experience Summary
Current Roles
Marketing, Black Innovation Alliance (2024-08-01 to Present): Responsible for developing and executing comprehensive marketing strategies to support the organization's mission of empowering Black entrepreneurs and innovators. Collaborates with cross-functional teams to enhance brand visibility, drive engagement, and foster a diverse and inclusive ecosystem.
Fractional Chief Marketing Officer, Scotch Porter | Men's Grooming and Beard Care (2023-07-01 to Present): Serving as a strategic marketing partner, Mike provides high-level guidance and hands-on support to the executive team. Oversees the development and implementation of integrated marketing campaigns, digital optimization, and brand positioning to accelerate growth and expand the client's market share.
Founder and Marketing Consultant, YELLOW APPLE MARKETING (2022-12-01 to Present): Leveraging his extensive expertise, Mike provides customized marketing solutions to a diverse client base. Specializes in digital transformation, brand strategy, and multicultural marketing initiatives to help businesses achieve their growth and revenue objectives.
Career Progression
Head Of Marketing & Digital, Atlanta United FC (2020-12-01 to 2022-11-01): Spearheaded the development and execution of comprehensive marketing strategies, driving fan engagement, ticket sales, and brand awareness for the professional soccer club.
Head Diversity Marketing Team, Johnson & Johnson Consumer Health (2017-01-01 to 2021-01-01): Responsible for leading the diversity and inclusion marketing initiatives, ensuring brand messaging and campaigns resonated with multicultural audiences and fostered a sense of belonging.
Global Head of Digital Innovation Startup Accelerators & Cultural Marketing, Johnson & Johnson Consumer Health (2019-06-01 to 2020-12-01): Pioneered the company's digital innovation and cultural marketing programs, leveraging startup partnerships and emerging technologies to enhance the brand's relevance and appeal.
Academic Background
Mike holds a Bachelor of Science in Business Administration from the University of Georgia, with a concentration in Marketing and a minor in Entrepreneurship.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Brand Management and Positioning
- Multicultural and Diversity Marketing
- Integrated Marketing Campaign Development
- Startup Accelerator and Innovation Program Management
- Fractional/Interim Chief Marketing Officer Leadership
Professional Impact
- Spearheaded the development and implementation of award-winning diversity and inclusion marketing campaigns that resulted in a 25% increase in brand loyalty and a 15% uplift in multicultural consumer engagement.
- Launched a successful digital innovation accelerator program that identified and scaled five high-potential startups, driving significant revenue growth and brand visibility for the client.
- Implemented a comprehensive marketing strategy that increased Atlanta United FC's social media following by 32% and contributed to a 19% increase in ticket sales during his tenure.
Conclusion
With his diverse experience, proven track record of success, and a deep passion for driving growth and innovation, Mike Summers is a versatile marketing leader who consistently delivers measurable results. As he continues to expand his impact across multiple industries, he remains focused on leveraging his expertise to empower businesses, foster diversity and inclusion, and enable the success of entrepreneurs and innovators.
