Professional Summary

Professional Overview

Mike Vig is an accomplished business leader with extensive experience in the consumer goods and technology industries. As the Chief Executive Officer of Adoorn and a Partner at NXT Ascent LLC, he leverages his strategic mindset and entrepreneurial expertise to drive innovation and growth for his organizations.

Experience Summary

Current Roles

Chief Executive Officer, Adoorn (2023-03-01 to Present)

• Responsible for setting the strategic vision and overseeing the day-to-day operations of Adoorn, a leading consumer goods company.

• Spearheading the development and launch of innovative product lines, while fostering a culture of collaboration and continuous improvement.

• Actively engaged in identifying and capitalizing on emerging market trends to maintain the company's competitive edge.

Partner, NXT Ascent LLC (2023-03-01 to Present)

• Collaborates with the NXT Ascent team to identify and invest in promising startups, leveraging his extensive industry knowledge and network.

• Provides strategic guidance and mentorship to portfolio companies, helping them navigate challenges and unlock their full potential.

• Contributes to the firm's overall investment strategy and decision-making processes.

Career Progression

Owner and Co-Founder, The Vig Company LLC (formerly Sceneday LLC) (2010-05-01 to Present)

• Co-founded and successfully grew The Vig Company, a thriving consumer goods startup, from the ground up.

• Spearheaded the company's expansion into new product categories and international markets, driving significant revenue growth and profitability.

• Demonstrated strong entrepreneurial skills in identifying market opportunities, developing innovative solutions, and building a talented team.

Principal, NXT Ascent LLC (2020-03-01 to 2023-03-01)

• Played a key role in the firm's investment and portfolio management strategies, contributing to the successful growth of several portfolio companies.

• Leveraged his expertise in consumer goods and technology to provide strategic guidance and operational support to startup founders.

• Helped identify and capitalize on emerging industry trends, positioning NXT Ascent as a leader in the venture capital space.

Brand Manager, Hometown Food Company (2019-06-01 to 2020-02-01)

• Responsible for the development and execution of marketing strategies for the company's flagship brands, driving increased brand awareness and customer loyalty.

• Analyzed market data, consumer insights, and industry trends to inform product development and positioning decisions.

• Collaborated cross-functionally with various teams to ensure seamless brand integration and execution across all touchpoints.

Player Tracking System Specialist, Zebra Technologies (2015-06-01 to 2019-06-01)

• Provided technical expertise and support for the implementation and optimization of Zebra's player tracking systems in professional sports leagues.

• Worked closely with clients to understand their unique requirements and develop customized solutions to enhance their operations and decision-making processes.

• Contributed to the continuous improvement of Zebra's product offerings through feedback, insights, and collaboration with the engineering team.

Academic Background

Mike Vig holds a Bachelor of Science degree in Business Administration from the University of Illinois at Urbana-Champaign, where he graduated with honors.

Areas of Expertise

• Strategic business planning and execution

• Consumer goods and technology market analysis

• Entrepreneurship and startup management

• Brand development and marketing strategy

• Venture capital investment and portfolio management

• Operational optimization and process improvement

• Cross-functional team leadership and collaboration

Professional Impact

• Instrumental in the successful growth and expansion of The Vig Company, driving significant revenue and profitability improvements.

• Recognized as a thought leader in the consumer goods and technology industries, frequently invited to speak at industry events and conferences.

• Played a pivotal role in the investment and growth strategies of several promising startups as a Principal at NXT Ascent LLC.

• Developed and implemented innovative solutions to enhance the operations and decision-making processes of professional sports organizations as a Player Tracking System Specialist at Zebra Technologies.

Conclusion

With his diverse background, strategic mindset, and proven track record of success, Mike Vig is poised to continue driving transformative change and growth within the industries he serves. As he embarks on his current roles as the Chief Executive Officer of Adoorn and a Partner at NXT Ascent LLC, he remains committed to leveraging