Michael Wallace

Global Director of Marketing, Roark

Professional Overview
Michael Wallace is a seasoned marketing professional with over 18 years of experience in the apparel and lifestyle industry. As the Global Director of Marketing at Roark, he is responsible for driving the brand's international marketing strategy, leading cross-functional teams, and delivering impactful campaigns that resonate with consumers worldwide.

Experience Summary

Current Role
As the Global Director of Marketing at Roark, Michael is accountable for developing and executing the brand's comprehensive marketing roadmap across all regions. He leads a talented team in crafting innovative digital and experiential initiatives that strengthen Roark's global presence and deepen customer engagement. Under his leadership, the marketing function has become a strategic driver of the company's growth and expansion.

Career Progression
Prior to joining Roark, Michael held various marketing roles at Billabong, progressing from Marketing Coordinator to AMS Marketing Director over the course of his 18-year tenure. In these positions, he demonstrated a strong ability to develop and implement successful regional marketing strategies, manage high-performing teams, and deliver measurable results. Michael's deep understanding of the action sports and lifestyle sectors, coupled with his proven track record of driving brand awareness and sales, make him a valuable asset to the Roark team.

Academic Background
Michael holds a Bachelor of Science degree in Marketing from the University of California, Irvine, where he graduated with honors.

Areas of Expertise

• Global marketing strategy and execution

• Digital marketing and social media optimization

• Brand management and positioning

• Integrated marketing campaign development

• Team leadership and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact
During his time at Billabong, Michael played a pivotal role in driving the brand's international expansion and positioning it as a leader in the action sports and lifestyle market. He spearheaded several award-winning marketing campaigns that resulted in significant increases in brand awareness, customer engagement, and sales growth. In his current role at Roark, Michael is leveraging his expertise to further elevate the brand's global presence and solidify its position as a premier outdoor and adventure lifestyle brand.

Conclusion
With his proven track record of success, strategic vision, and collaborative leadership style, Michael Wallace is well-positioned to drive continued growth and innovation as the Global Director of Marketing at Roark. His passion for the industry, combined with his ability to deliver impactful marketing solutions, make him a valuable asset to the company and its international expansion efforts.