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Mikkel Wakefield

Mikkel Wakefield


CEO, Mouseflow Inc.

Professional Overview


Mikkel Wakefield is an accomplished business leader with over 20 years of experience in the technology and pharmaceutical industries. As the CEO of Mouseflow Inc., he is responsible for driving the company's strategic vision, spearheading product development, and overseeing global operations. Mikkel's expertise spans sales, marketing, operations, and general management, allowing him to guide Mouseflow's growth and solidify its position as a leading provider of web analytics and user experience optimization solutions.

Experience Summary



Current Role


As the CEO of Mouseflow Inc. since 2019, Mikkel has been instrumental in expanding the company's global footprint and driving innovation within the web analytics space. Under his leadership, Mouseflow has diversified its product portfolio, enhanced its technological capabilities, and forged strategic partnerships that have significantly increased the company's market share and brand recognition.

Career Progression


Prior to his current role, Mikkel held several senior leadership positions within the pharmaceutical and animal health industries. As the Global Sales Director at Jørgen KRUUSE A/S / Covetrus, he spearheaded the company's international sales strategy, delivering double-digit revenue growth in the EMEA region. Mikkel's earlier experience includes serving as the Chief Executive Officer and Chief Operating Officer at Missionpharma A/S, where he led the company's strategic transformation and oversaw its successful expansion into new markets.

Academic Background


Mikkel holds a Master's degree from the Copenhagen Business School (CBS), where he specialized in management and leadership. During his academic tenure, he also co-founded a consulting group, demonstrating his entrepreneurial spirit and problem-solving abilities.

Areas of Expertise


  • Strategic leadership and business development

  • International sales and go-to-market strategy

  • Product innovation and user experience optimization

  • Operational excellence and process optimization

  • Mergers, acquisitions, and post-integration management


Professional Impact


Under Mikkel's leadership, Mouseflow has achieved significant milestones, including the launch of groundbreaking product features, the expansion of the company's global footprint, and the forging of strategic partnerships with industry-leading organizations. Additionally, Mikkel's contributions to the pharmaceutical and animal health sectors have been recognized through his appointment to the advisory board of AIRTOX International A/S.

Conclusion


Mikkel Wakefield's extensive experience, strategic vision, and proven track record of success make him a highly sought-after leader in the technology and healthcare industries. As the CEO of Mouseflow, he continues to drive the company's growth, innovate its product offerings, and solidify its position as a market leader in web analytics and user experience optimization.